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Pricing Software - Some Considerations and Techniques

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Ath:
“Higher prices don’t just talk,” Beckwith insists. “They tempt.” My 25+ years of marketing experience in the software industry confirms this belief. In the software industry, most developers will tell you that their Pro version outsells their Standard version.
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-Renegade (October 01, 2011, 11:33 AM)
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Isn't that because the Pro version usually has some crucial feature desired by 100% and bought by ~60% of all users :-\

Renegade:
“Higher prices don’t just talk,” Beckwith insists. “They tempt.” My 25+ years of marketing experience in the software industry confirms this belief. In the software industry, most developers will tell you that their Pro version outsells their Standard version.
--- End quote ---
-Renegade (October 01, 2011, 11:33 AM)
--- End quote ---

Isn't that because the Pro version usually has some crucial feature desired by 100% and bought by ~60% of all users :-\
-Ath (October 01, 2011, 11:59 AM)
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I think that in part it's gear-lust at work, and part ego at work. Not sure exactly why, but for whatever reason, it seems to work.

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