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Lifetime access to up-to-date info -- is this the future of the textbook?

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y2kusuma:
So there are no plans at all to drop the XYplorer lifetime license. It works great! But it will get more expensive (because currently it is just too cheap for the value).
-DonL (July 04, 2011, 05:05 AM)
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Hi DonL,

So sad finally you drop the XYplorer lifetime license.
Why not just increase the price?

TaoPhoenix:
As a college student, I love the idea! I am sick of paying for books which quickly grow out of date, or paying 200 dollars for the latest edition of a book when nothing really has changed from the first edition.

I am trying a little experiment with my next 2 classes to see if I can make it through them WITHOUT purchasing the textbooks, relying solely on online information and journals.

That said, I would gladly buy books, or services as they were, in this fashion. This is a great idea!
-Josh (June 27, 2011, 06:50 AM)
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Hi Josh,
Interesting idea to see if you can make it through without buying the textbook. Just a tip or two to be aware of:
- I have noticed the type and especially the mix of the content in a textbook is sometimes/often hard to completely duplicate in fragmented online form, because the higher level info seems to be behind journal paywalls.
- "You can't learn what you don't know is there" so let's say in biology they take three pages discussing the similarities of St. John's Wort to SSRI class anti-depressants, you'd be blindsided unless you knew to look for approximately equal content online. If you didn't even know "it was on the test" then you'd lose a few questions on a test.

TaoPhoenix:
The only notable exception (so far) is xyplorer, and I am not convinced it won't change - just that it hasn't yet.  I can only imagine this idea will suffer a similar fate if they try to accomplish everything claimed above.-steeladept (June 27, 2011, 07:45 AM)
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The big advantages of a lifetime license are: (1) Extremely satisfied users that will spread the word (viral marketing). (2) Less overhead (non-coding work) for the developer: Every 10th customer or so needs support in how to pay or how and where to enter the license key. Lifetime license customers are usually "set and forget" regarding these things.

So there are no plans at all to drop the XYplorer lifetime license. It works great! But it will get more expensive (because currently it is just too cheap for the value).
-DonL (July 04, 2011, 05:05 AM)
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I'm gonna get a bit fierce here and say there simply isn't a "lifetime license". It's supposed to mean "lifetime of our user", but far far more often than not it means "the life of our business division before either we change course or someone else buys us and changes it for us."

I'd prefer a fixed-year license, such as 7-12 years. Then the company has a chance to get some angel funding to ride them out and hope to come out the other side, rather than an eternal albatross that ends up being a long term loss.

Unfortunately for some customers like me, the cognitive dissonance of listening to marketing mentioning "Lifetime _____", but knowing it *will* eventually vanish, leads for an occasional sour thought about truth in advertising. After all, when someone closes up shop and says "so sorry, so long and thanks for all the fish", the customer with the "Lifetime ______" is left with the bitter feeling of "I told you so" but no one to satisfyingly tell it to.

TaoPhoenix:
Like the old saying goes: speed, price, quality - pick any two.

This is something I get into with my clients and people I do business startup counseling with: Not every great idea is a good idea for a business. I often get told something is a "terrific idea" for something that addresses a "real need." Then they throw the dumbest justification in the world at me: Nobody else is doing this!

To which I reply: Maybe you'd better look into why nobody else is doing it before you go any further.

I know it's a real buzzkill. But about 90% of the time you identify something that's not being done, there's a very good reason (or reasons) why not. This isn't to say you should automatically rule it out. (Because that remaining 10% of previously unaddressed opportunity is what most million dollar commercial empires are founded on.) But you should at least do some 'diligence' and find out why.
-40hz (June 27, 2011, 09:22 AM)
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Some good points, though I think maybe in the "Post Mayan Era" (      ;D      ) there's room for a couple of new spins on that. The big name web services seem to be doing all three, because it's not a manufacturing paradigm, it's a "sell user info" paradigm. Gmail is probably the best case of this, followed whether I like it or not, Facebook. (I know, "quality" is debatable but absolutely "everyone" is on it!)

But I also think Apple is the thundering exception to Things That Were Not Being Done. Except maybe some demos sitting at Xerox labs for the Mac, then later some early smartphone and tablets, Apple pulled a couple of world class design geniuses and discovered that "too much open pasture is scary, the animals LIKE nice little walls to keep them from walking into the ravine. Plus look at the pretty flowers on the walls!" They took three product categories - Mp3 music player, phone, and tablet, and did them like no one else was doing them.

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