avatar image

Welcome, Guest. Please login or register.
Did you miss your activation email?

Login with username, password and session length
  • Monday April 6, 2020, 7:27 am
  • Proudly celebrating 15 years online.
  • Donate now to become a lifetime supporting member of the site and get a non-expiring license key for all of our programs.
  • donate

Author Topic: [Humor]: Cluetrain gives way to the Cluefree Manifesto  (Read 1450 times)


  • Friend of the Site
  • Charter Member
  • Joined in 2005
  • ***
  • Posts: 3,297
    • View Profile
    • Donate to Member
[Humor]: Cluetrain gives way to the Cluefree Manifesto
« on: December 31, 2009, 03:40 AM »
Never mind that Cluetrain was about markets (and not marketing), this is funny.

To many web maniacs, a pivotal moment occurred 10 years ago when something called "The Cluetrain Manifesto" was published.

The Cluetrain Manifesto was a foundational document in the "conversationalist" school of marketing. It included "95 Theses" in the style of Martin Luther, meant as a denunciation of contemporary marketing and a clarion call to a new, idealized age of marketing enabled by digital communication.

The Cluetrain Manifesto's “95 Theses” was a smug and annoying document written in the voice of a petulant tenth-grader. Its vision somehow failed to foresee Facebook stalking, idiotic tweets, Viagra spam, or Ethiopian lotteries.

From a distance of 10 years, it seems even more ridiculous.