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The Long Tail and it's Doubters

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Renegade:
Niche vs. long tail is slightly different depending on the context. Generally niche refers to a small market, but then again, in a large market place with tens of thousands of products (e.g. any download site), even products with broad appeal are shuffled into the "long tail" and only the top performers get any front page exposure. You can certainly use them interchangeably though in many contexts.

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