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Bits du Jour New Syndication Program (Partner Program)

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mouser:
The reviews are definitely part of the issue.. If we write a positive review of a program which we also got affiliate payments from, people would start saying that we gave it a positive review in order to increase sales and thus our own profits.  People need to know that our reviews are not biased, and the best way to insure that is to not get into situations where we profit when people buy a program that is recommended on DC.

Darwin:
Coffee's not helping - my head still feels like it's full of cotton wool this morning   :-[ Anyway, mouser's managed to capture and clarify exactly what I was trying to say...

Renegade:
I don't really understand this part:
One of the things I was thinking of was for you to have some kind of syndicateable (is that a word?) thing for DC.
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-mouser (January 20, 2008, 10:10 AM)
--- End quote ---

I mean that in an abstract manner.

In this case above, Nico has taken the affiliate thing to a new level where he's adding value to the system, then looking for more affiliates through some form of syndication.

For DC, you've got reviews and such, but if you were able to package them up into easily consumable tidbits (small that is), you could syndicate them out to download sites to incorporate into their own sites alongside existing products. Have people click to get full reviews, etc. You'd likely want some branding or whatever, but... There are lots of different scenarios there where you could potentially get DC out to a much larger audience. I've left that all very vague, but if anyone "gets" the idea, it's easy to work with. (I'll be doing something abstractly similar in the near future.)

mouser:
Ah I understand, you are suggesting that DC find some mechanism and incentive for websites to put a little dc box or page on their site somewhere that would send people to us.  interesting idea if could think of something that would work and fit in with our approach.

A natural idea would be for US to give a commission from donations to sites that refer people to us.. But I think again this goes against our basic ethical approach where we don't want people to think they are being recommended to donationcoder based on some kickback a site is getting.  I'd rather have half the donations but people know that when someone recommends us it's an honest recommendation not motivated by some affiliate fee.

Renegade:
Ah I understand, you are suggesting that DC find some mechanism and incentive for websites to put a little dc box or page on their site somewhere that would send people to us.  interesting idea if could think of something that would work and fit in with our approach.

A natural idea would be for US to give a commission from donations to sites that refer people to us.. But I think again this goes against our basic ethical approach where we don't want people to think they are being recommended to donationcoder based on some kickback a site is getting.  I'd rather have half the donations but people know that when someone recommends us it's an honest recommendation not motivated by some affiliate fee.
-mouser (January 21, 2008, 01:43 AM)
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Forget about the money. That's not important. Think SEO. If you can syndicate the content out to a select number of approved site owners (you don't want to allow just anyone like all the "me too" MFA [made for adsense] sites), they'll benefit from having quality content on their sites that will raise their rankings and traffic. A savvy site owner would understand this and see the benefit. It would naturally benefit you as well, but they'd still be getting the "first click" for a lot of things.

However, it would require proper formatting for syndication. That's the hard part...


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