You need to open a terminal and issue a command (sudo apt-get remove unity-lens-shopping) which virtually guarantees 90% of the people using Ubuntu under Unity will never do so.

TBH, people using unity and ubuntu are smart enough to use this hack and this hack is used in myunity and official option of turning off amazon search. So I don't think people will ignore that.

More open devices the better. Helps keep people away from brand frustration and monopoly. KDE tablet is coming too.

Don't start all over again just for the focus. Keep few things focused on new forum software and give less public (non logged in) attention on other projects. Swith to IPB If you can.

See as well if DC can have section for attracting new developers with their software and you can seriously split the developers who want to offer deals and sales with the one that are introducing their own software.