I want to see how Apple will implement Bluray playback in OSX (they will at some point right?), since AFAIK all the 'evil' Microsoft DRM is mandated by the movie studios due to PAVP. My guess is Apple will have to do the same but we won't hear a peep about it in the press, except how Apple now has this wonderful new feature.

The only reason Apple goes to extreme lengths to prevent you from running OSX on Intel hardware is that if they didn't, there would be no reason to buy overpriced Mac hardware which is 100% identical to any pc clone (except for some minor design features). The value proposition of Apple lies in OSX, their apps and the software experience, and it makes sense that they want to protect it.

And apart from this, Apple is just about the most closed, paranoid and secretive company out there, they carefully cultivate a 'cult of Mac' and would not want to let in the 'lowly' pc users who they make fun of in their ads.