Here are some comments from the Abine.com - the DoNotTrackPlus extension developers
- Most advertisers don’t interpret the “Do Not Track” signal from your browser to mean “stop collecting your data.” Unless you’re using a privacy tool like our free DoNotTrackPlus, most advertisers are collecting and selling your data even if you’re using your browser’s built-in Do Not Track or private browsing mode. Even if advertisers get your Do Not Track signal from your browser and agree not to target you with ads, most of them will still collect and sell your data, allowing them to profit in other ways.
- Not all Internet users will enable Do Not Track. Some people will choose not to, while most won’t know they have a choice if browser makers continue to make Do Not Track settings hard to find. (To find and turn on Do Not Track in your browser, check out our explanatory guide.)
- It’s completely voluntary for websites to follow your request not to be tracked, and the vast majority of them do nothing when they receive it. As it stands, a website has no obligation to respond to a Do Not Track signal, and the few that do respond don’t have uniform standards. However, Twitter is one of the notable standouts that supports Do Not Track to limit data collection.
- Most of the money from targeted ads doesn’t go to content providers, like news websites. The ACLU testified that 80% of the money advertisers make from targeted advertising doesn’t go to the content providers and publishers. Instead, it goes towards developing better targeted advertising. It’s similar to London’s controversial congestion charge, where roughly half the highway tolls collected pay for the administration costs of running the tolls. Maybe this is why many of the biggest publishers, like the Wall Street Journal and the New York Times, support Do Not Track: it won’t cut into their revenue (and it supports their readers’ privacy).
- Considering the facts above, it’s generous to say that targeted advertising is even 15% of the ad industry’s revenues. In fact, business is booming for the online ad industry: their revenues have increased by 530% since 2002 ...
Anyone here using DNT Plus
instead of Ghostery
, anyone trust it in the light of the posts in this thread ?
I have/am trying/using both and they generally both give the same results (although sometimes DNTPlus finds more than Ghostery) - but there remains the question about op-out cookies (I did read somewhere on the Abine site that they will be phasing these out in the near future).
So, comments please ?