I don't tend to read many non-programming books, but here's a few I have read recently and really enjoyed.

Predictably Irrational
Dan Ariely introduces a series of fascinating experiments he conducted on various groups of people to demonstrate that we all act irrationally, but often in quite a predictable way. He looks at things like why Starbucks decided to call their cup sizes tall, grande and venti. He also goes into the psychology of being paid vs. doing somebody a favour and how we react to 'free' things.

The Goal
This infamous book introduces TOC – The Theory of Constraints – and has been influential in business for a long time. It's written as a fictional novel, following the manager of a plant, Alex, as he tries to turn it around and save it from failure. Along the way Alex is helped by Jonah (who many believe to be the author in character form) who helps him understand the concept of systems thinking.

By the way, if you're not familiar with systems thinking, see this awesome short video from the late Russ Ackoff Beyond Continuous Improvement

The Thank You Economy
This book is super relevant to my startup and is authored by the amazing Gary Vaynerchuk. He's very inspirational and his book talks about the way business is changing in the world of social media and personal brands. He argues the case that business is coming back to "old town rules" where building real and meaningful relationships with every single user is how you get the edge. To quote him:

Listen to your users, absolutely. But giving a shit about your users is *way* better. People listen but they don't do *anything*. Doing something, answering those emails, giving a crap, caring about your user base – that's what you need to do.

I'm only about a fifth through this book, so I can't really review. But I don't need to to know Gary is totally right and I'm looking forward to reading the rest. Because he's so passionate when speaking, a few of my friends have recommended the audio version over the text, and apparently he ventures off into rants quite often, which sounds like it'd be entertaining :)

If you haven't heard of Gary Vaynerchuk, watch this 15 minute video immediately! Building Personal Brand Within the Social Media Landscape

That's all I've got :)

Thanks guys :)

I'm really pleased you found it entertaining/useful in some way. I try to write there as often as I can, but I also wait for something interesting to talk about too - so it's kind of irregular.

I'm going to put some time into documenting my older projects (including IDE 1/2/3), as I realise there's a woeful lack of support for any of them still being used by poor souls out there :)

Thanks for the feedback f0dder :)

Right now, easm outputs directly to PE, causing problems when you want to create multiple obj's and link them later, I will add other output formats when time permits though. As for imports, right now it's purely dynamic - static of course would be an advantage and something I will consider in later versions.

I do intend to support structures, it's such a pain having to do it manually - that'll be in the next release, but again it's a time issue. I'll more than likely support their declaration in a slightly different way, but I'll write a tool to convert an existing windows.inc to an easm compatible one which can be included as you suggested. It would be fantastic to be able to just write:

   struct WNDCLASSEX wndClass // or something similar.

Thanks for the feedback, I really appreciate it - and I'll make another post at asmcommunity.net, thanks for the link.

Regards, Martin