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Main Area and Open Discussion => Living Room => Topic started by: 40hz on May 06, 2013, 05:39 PM

Title: Adobe drops the gauntlet - going forward it's cloud - or nothing.
Post by: 40hz on May 06, 2013, 05:39 PM
Well, I was wondering when one of the big players was going to tell its customer base to either join them up in the cloud, or find something else to use.

And today it happened. Adobe has announced that, going forward, the Adobe CS will be exclusively a cloud-based offering. The boxed retail set is to be no more. This (http://www.theregister.co.uk/2013/05/06/adobe_kills_creative_suite_for_cloud/) from The Register (http://www.theregister.co.uk/2013/05/06/adobe_kills_creative_suite_for_cloud/):

Adobe kills Creative Suite – all future features online only

Demos hardware magic wand and Project Napoleon

By Iain Thomson in San Francisco •

Posted in Cloud, 6th May 2013 19:55 GMT

Adobe had been expected to demo Creative Suite 7 at its MAX conference down in smoky Los Angeles on Monday, but instead announced there'll be no more versions of its boxed software and that the Creative Suite brand will cease to exist. All CS apps updates will only be added to its Creative Cloud suite, and Adobe showed off some new tools to tempt its software stick-in-the-muds online.

"We believe that we're now collectively hitting a tipping point where the web is now ready for a generation of tools and services that help build the future of HTML5, CSS, and JavaScript web," said David Wadhwani, general manager of Adobe's digital media business unit, at the MAX keynote.

The current system of duplicating changes made in the Creative Suite and Creative Cloud products was wasteful and unproductive, he explained, and while existing boxed-software owners will still be supported, they won't be getting any more upgrades from Adobe.

<more (http://www.theregister.co.uk/2013/05/06/adobe_kills_creative_suite_for_cloud/)>

It will be interesting to see how long it takes before Microsoft follows suit with Office.

Quoting Adobe later in the article, The Register provided these two very telling sentences:

"We believe that Creative Cloud will have a larger impact on the creative world than anything else we've done over the past three decades," Adobe said in a letter to customers. "It is our single highest priority to enable deep integration between our tools and services"

Yeah. They sure got that part right. :tellme:

Hmm...their highest priority is to enable deep integration between our tools and services huh?

Isn't that just a fancy way of saying the true goal is to switch away from a classic 'product' and over to a subscription-based business model?

Oh well. On the bright side it will no longer require a convoluted license to establish exactly who really owns the software you're using if you're an Adobe CS customer. That much will be obvious to even the most clueless optimistic of Adobe users going forward.
 :-\
Title: Re: Adobe drops the gauntlet - going forward it's cloud - or nothing.
Post by: rgdot on May 06, 2013, 05:43 PM
No Photoshop in boxed, physical format? If I were the alternatives I would be partying till the unshopped sun rises :D
Title: Re: Adobe drops the gauntlet - going forward it's cloud - or nothing.
Post by: TaoPhoenix on May 06, 2013, 07:07 PM
No Photoshop in boxed, physical format? If I were the alternatives I would be partying till the unshopped sun rises :D

Unshopped but otherwise edited!?
8)

These kinds of aggressive moves have a weird feel to them, kinda like double or nothing betting.
Title: Re: Adobe drops the gauntlet - going forward it's cloud - or nothing.
Post by: app103 on May 06, 2013, 07:13 PM
No Photoshop in boxed, physical format? If I were the alternatives I would be partying till the unshopped sun rises :D

Who exactly are the alternatives besides Corel, who are too busy dismembering their products to appreciate this?
Title: Re: Adobe drops the gauntlet - going forward it's cloud - or nothing.
Post by: TaoPhoenix on May 06, 2013, 08:16 PM
No Photoshop in boxed, physical format? If I were the alternatives I would be partying till the unshopped sun rises :D

Who exactly are the alternatives besides Corel, who are too busy dismembering their products to appreciate this?

Last I knew the poster "non-alternative" is GIMP. I hear it's just too different and missing important things.
Title: Re: Adobe drops the gauntlet - going forward it's cloud - or nothing.
Post by: app103 on May 06, 2013, 09:37 PM
No Photoshop in boxed, physical format? If I were the alternatives I would be partying till the unshopped sun rises :D

Who exactly are the alternatives besides Corel, who are too busy dismembering their products to appreciate this?

Last I knew the poster "non-alternative" is GIMP. I hear it's just too different and missing important things.

Since when is GIMP in a boxed physical format?

I mentioned Corel, because I know they still sell boxed versions of Paintshop Pro (http://www.corel.com/corel/product/index.jsp?pid=prod4900069&cid=catalog20038&segid=8100006), which while not exactly Photoshop and/or Illustrator, it could accomplish pretty much what both of those could do, at a fraction of the price. Just too bad Corel has been destroying it, ever since they bought it from Jasc, like they have a pattern of doing to everything they acquire, instead of improving it in ways that could put it at the level of being a real alternative to Photoshop and Illustrator.

Giving it better PSD support for one, and being able to open/save vectors in a format that is acceptable for professional use, being another, instead of concentrating on useless eye candy, features that just waste screen space and system resources, and only offering proprietary formats that do not conform to industry standards. Try going to a printer and ask him to print you a sign using your vector contained in a .psp file. Not going to happen and you can't convert the file to another usable format!

Jasc had the sense to add Photoshop compatible plugin and brush support, but Corel didn't have the sense to keep up with it after acquiring it, so it is stuck with the same old Photoshop v7 level of support that Jasc added before they sold it. Nobody uses those plugins any more, mainly because Corel bought up and killed off most of the good ones, leaving not many options for plugins that still work.

Corel has had years to fix the issues that set it back and instead they have concentrated on pissing off the long time users of Paintshop Pro, driving them to seek affordable alternatives, that just don't really exist. If they had done what they should have, right now they would be the ones throwing a huge party at Adobe's expense.
Title: Re: Adobe drops the gauntlet - going forward it's cloud - or nothing.
Post by: cranioscopical on May 06, 2013, 09:52 PM

I was looking aghast at the El Reg article earlier.

If that Adobe policy is solid, it hurts. Like many others I have thousands invested in Creative Suite, don't want to use the cloud for sensitive material, and couldn't even if I wished.

That said, when Adobe started the subscription thing a year or so ago the sky-writing was on the cloud.
 

 
Title: Re: Adobe drops the gauntlet - going forward it's cloud - or nothing.
Post by: f0dder on May 07, 2013, 12:45 AM
This is how it begins...
Title: Re: Adobe drops the gauntlet - going forward it's cloud - or nothing.
Post by: IainB on May 07, 2013, 01:16 AM
Take a trip back in time, to when the producers dictated to their customers. (Did they ever stop trying to do that?)
Archaic, and arguably exactly what you would expect from a good corporate psychopath.
Anyone could guess that this sort of thing was likely to happen. Google are doing it by default now. Another example is Microsoft's Office 365, but that's not dictating terms  to anyone, yet.
Throwing down the gauntlet is a challenge to fight. This seems to be nothing like that. It is arguably anti-trust, oligopolistic or monopolistic practice. They don't expect a fight.
Title: Re: Adobe drops the gauntlet - going forward it's cloud - or nothing.
Post by: TaoPhoenix on May 07, 2013, 01:25 AM
Since when is GIMP in a boxed physical format?

Hehe it's missing important things like ... a box!
 ;D

But I meant it in the spirit of a stand-alone program, rather than the Scam-As-A-Service under discussion.

Title: Re: Adobe drops the gauntlet - going forward it's cloud - or nothing.
Post by: vlastimil on May 07, 2013, 02:54 AM
... and being able to open/save vectors in a format that is acceptable for professional use ...

I assume you mean .pdf or .ps ? Or am I wrong?
Title: Re: Adobe drops the gauntlet - going forward it's cloud - or nothing.
Post by: tomos on May 07, 2013, 03:09 AM
... and being able to open/save vectors in a format that is acceptable for professional use ...

I assume you mean .pdf or .ps ? Or am I wrong?

I could well be wrong as I havent used more recent versions, but I thought that Photoshop only exported paths to illustrator, i.e. in .ai/illustrator format.
I guess like the doc format for word-processors, any serious graphic software has to be able to open that though :-\
Title: Re: Adobe drops the gauntlet - going forward it's cloud - or nothing.
Post by: app103 on May 07, 2013, 04:57 AM
... and being able to open/save vectors in a format that is acceptable for professional use ...

I assume you mean .pdf or .ps ? Or am I wrong?

I could well be wrong as I havent used more recent versions, but I thought that Photoshop only exported paths to illustrator, i.e. in .ai/illustrator format.
I guess like the doc format for word-processors, any serious graphic software has to be able to open that though :-\

ai, eps, pdf (the ones the printers will accept)

Illustrator does export in those formats, and there are a few other apps that do, as well, but Paintshop's .eps support is awful, and the .ai & .pdf support is nonexistent. For the most part, all you get that works well, and doesn't mess up your artwork is .psp, and the printers won't accept that.
Title: Re: Adobe drops the gauntlet - going forward it's cloud - or nothing.
Post by: tomos on May 07, 2013, 06:26 AM
^ah okay, I thought ye were comparing with Photoshop (just in case not clear: I was talking about Photoshop's capabilities when exporting *paths* - not pixels).

I havent heard much positive about Corel unfortunately over the years. I do know of people who were using it professionally but not for publication.

FWIW when creating PDF's, I've also had trouble *with certain fills* with the supposedly dream combination Illustrator and Acrobat/distiller (CS4 & CS3 respectively). My solution was to (successfully) use the free PDFCreator (which is also unfortunately included in the "Contest" - The most difficult Opt Out screens on installs!? (https://www.donationcoder.com/forum/index.php?topic=34769.msg324877#msg324877) thread).

I dont often get stuff published/offset-printed but have had no problems with the PDFCreator PDF's.
Title: Re: Adobe drops the gauntlet - going forward it's cloud - or nothing.
Post by: app103 on May 07, 2013, 07:26 AM
^ah okay, I thought ye were comparing with Photoshop (just in case not clear: I was talking about Photoshop's capabilities when exporting *paths* - not pixels).

I havent heard much positive about Corel unfortunately over the years. I do know of people who were using it professionally but not for publication.

FWIW when creating PDF's, I've also had trouble *with certain fills* with the supposedly dream combination Illustrator and Acrobat/distiller (CS4 & CS3 respectively). My solution was to (successfully) use the free PDFCreator (which is also unfortunately included in the "Contest" - The most difficult Opt Out screens on installs!? (https://www.donationcoder.com/forum/index.php?topic=34769.msg324877#msg324877) thread).

I dont often get stuff published/offset-printed but have had no problems with the PDFCreator PDF's.

Not trying to solve a problem here, trying to point one out...and the problem is Corel, as a company, makes a habit of dropping the ball and destroying previously great applications by not developing them in a way that allows them to become even better. If they had, then Paintshop Pro would be next in line to become the industry standard, behind Photoshop and Illustrator, a real alternative for those looking to migrate away from Adobe, their cloud crap, and still be able to have a boxed product.

My complaints about file formats was just an example of one of the many ways they failed to improve the product and bring it up to the level a professional would require. Instead they wasted developer resources on rather useless stuff. Corel really missed the boat, this time, and I hope they are kicking themselves...hard.

And I don't see PDFCreator as a good substitute, since it's not likely you can use it to draw stuff like this (https://www.donationcoder.com/forum/index.php?topic=31177.msg299340#msg299340), from scratch.

Title: Re: Adobe drops the gauntlet - going forward it's cloud - or nothing.
Post by: tomos on May 07, 2013, 07:52 AM
^ah okay, I thought ye were comparing with Photoshop (just in case not clear: I was talking about Photoshop's capabilities when exporting *paths* - not pixels).

I havent heard much positive about Corel unfortunately over the years. I do know of people who were using it professionally but not for publication.

FWIW when creating PDF's, I've also had trouble *with certain fills* with the supposedly dream combination Illustrator and Acrobat/distiller (CS4 & CS3 respectively). My solution was to (successfully) use the free PDFCreator (which is also unfortunately included in the "Contest" - The most difficult Opt Out screens on installs!? (https://www.donationcoder.com/forum/index.php?topic=34769.msg324877#msg324877) thread).

I dont often get stuff published/offset-printed but have had no problems with the PDFCreator PDF's.

Not trying to solve a problem here, trying to point one out...and the problem is Corel, as a company, makes a habit of dropping the ball and destroying previously great applications by not developing them in a way that allows them to become even better. If they had, then Paintshop Pro would be next in line to become the industry standard, behind Photoshop and Illustrator, a real alternative for those looking to migrate away from Adobe, their cloud crap, and still be able to have a boxed product.

My complaints about file formats was just an example of one of the many ways they failed to improve the product and bring it up to the level a professional would require. Instead they wasted developer resources on rather useless stuff. Corel really missed the boat, this time, and I hope they are kicking themselves...hard.

And I don't see PDFCreator as a good substitute, since it's not likely you can use it to draw stuff like this (https://www.donationcoder.com/forum/index.php?topic=31177.msg299340#msg299340), from scratch.

app
I hear/d what you're saying - and as I said, I've heard it from many others over the years.

But what with the thread theme being dissatisfaction with adobe, I included comments on the adobe dream combination (also related to your comment about formats for publication) - and alternatives.

PDFCreator is a PDF printer, I was suggesting it as an alternative for the Adobe Acrobat/Distiller printer driver. I didnt make any suggestions for an illustrator alternative - unfortunately there's very few serious aternatives to adobe illustrator, but hopefully adobe's move to the cloud will give those alternatives a good boost.
Title: Re: Adobe drops the gauntlet - going forward it's cloud - or nothing.
Post by: superboyac on May 07, 2013, 09:31 AM
 >:(
I'm sure alternatives will eventually take off.  Recently I've been playing around with Smith Micro's Anime Studio and Motion Artist.
Title: Re: Adobe drops the gauntlet - going forward it's cloud - or nothing.
Post by: Carol Haynes on May 07, 2013, 09:50 AM
Strange I posted a reply this morning but it seems to have disappeared into the ether ...

There hasn't been a hugely compelling reason to upgrade PhotoShop wince version 7 (except to keep compatible with Windows). It will be interesting to see how quickly CS products on disk become unusable on Windows platforms (? collusion between MS and Adobe to push the cloud agenda).

For now I use CS3 and I don't really see any reason to upgrade to a later version and certainly won't be paying a large monthly subscription.

Two things will happen: hackers will have a field day (and the growth in use of cracked software will grow) and third party developers (if they have any sense) will cash in by making plugins for CS3, 4 and 5 to fill in the gaps with the new releases.
Title: Re: Adobe drops the gauntlet - going forward it's cloud - or nothing.
Post by: Lutz_ on May 07, 2013, 09:58 AM
... and hopefully great alternatives ( e.g.  PhotoLine for photoshop,  Corel Draw & Serif Draw & Inkscape  for illustrator; there is an endless number of worthy acrobat alternatives ) will get more visibility.   :Thmbsup:
Title: Re: Adobe drops the gauntlet - going forward it's cloud - or nothing.
Post by: rgdot on May 07, 2013, 11:30 AM
Sorry for the confusion app. I meant that if/when Photoshop doesn't exist in physical format it aids all alternatives, whatever their format.

Even not counting GIMP and other famous image editors/organizers, over the years I have come across many freeware and shareware that feature a significant subset of PS's capabilities. I think PS is a 'if your job requires it' kind of deal and in that case may be your employer is paying for it, really not much use for average users in my opinion.
Title: Re: Adobe drops the gauntlet - going forward it's cloud - or nothing.
Post by: app103 on May 07, 2013, 12:42 PM
really not much use for average users in my opinion.

I agree! I have gotten along my entire life without it, done plenty of photo editing, created tons of art, and saved more money than I can shake a stick at.  :D
Title: Re: Adobe drops the gauntlet - going forward it's cloud - or nothing.
Post by: vlastimil on May 07, 2013, 03:50 PM
Well, let's hope that this move of Adobe will make the photo-retouching and image-editing segment less monotonous. It should be easier for Adobe competitors to convince people to switch when they can argue with saved money. Up until now, it was almost impossible to convince a Photoshop owner to switch, because he or she has already invested hundreds of dollars into Photoshop and switching meant more expenses. So,  :up:

Adobe likely realizes this, but they are either very self-confident or they see other benefits this change may bring them. Like lock-in in their cloud or much lower maintenance expenses. It must be a nightmare to support multiple versions of their software. After the switch, everyone is either using the latest version (or can be told to upgrade to fix a problem) or they are not a paying customer and not eligible to receive support.
Title: Re: Adobe drops the gauntlet - going forward it's cloud - or nothing.
Post by: 40hz on May 07, 2013, 04:01 PM
I'm hoping, that since a monthly subscription fee will now be feeding their coffers, that there will finally be a stop to endless "feature updates" and other useless nonsense. Maybe without the need to create faux "new" versions of products in order to encourage existing customers to part with additional money (for what can only be called "fully mature" products) we'll finally get some relief from feature bloat. And "breakthrough productivity innovations" like ribbon interfaces.


It's good to have a dream... :-\
Title: Re: Adobe drops the gauntlet - going forward it's cloud - or nothing.
Post by: Carol Haynes on May 07, 2013, 05:59 PM
Actually in the long term this might be a big boost for Linux - for me one of the big draws of Windows platforms is Adobe's products - if (as is likely - either by design or by accident) the hard copy versions cease to function at some point there is no incentive for me to stay with Windows. MS Office is already looking pretty dead to me in the long term so why do I need to stay with Windows?
Title: Re: Adobe drops the gauntlet - going forward it's cloud - or nothing.
Post by: Shades on May 07, 2013, 06:07 PM
Why would I pay for subscription if no new features were to be added? That would diminish my incentive to get a subscription.

Don't get me wrong, for a lot of (types of) software a subscription model would be beneficial for both user and company. Custom made software would be a good example.

For my intents, purposes and interests the Adobe products do not.

Not that long ago they did a nice thing with their CS2 (or was it 3?) product give-away and now they do this. Ah well, lets hope this move will make them see how the bottom of their "war chest" looks like.
Title: Re: Adobe drops the gauntlet - going forward it's cloud - or nothing.
Post by: 40hz on May 07, 2013, 06:14 PM
^You'd need a subscription regardless of features because if your PC can't connect with Adobe's servers at least once every 30 days to get an authorization token, your CS apps stop functioning. 

CS is now a subscription service.
Title: Re: Adobe drops the gauntlet - going forward it's cloud - or nothing.
Post by: Carol Haynes on May 07, 2013, 06:24 PM
Not that long ago they did a nice thing with their CS2 (or was it 3?) product give-away and now they do this. Ah well, lets hope this move will make them see how the bottom of their "war chest" looks like.

Hmmm - no they didn't. They turned off their activation server for CS2 and had to provide legitimate users with an activation free version of the software. They turned a blind eye to others downloading the software but it was never officially the intention to give a free copy to anyone that wants one.
Title: Re: Adobe drops the gauntlet - going forward it's cloud - or nothing.
Post by: cranioscopical on May 07, 2013, 10:16 PM

If I have it right (of which there is always considerable doubt) there are to be numerous updates to the cloud version and none to the boxed version. Quite a slap in the face for those of us who paid already to license some of the more-expensive consumer software on the market.

I'm with Carol, one of the things that has kept me close to Windows has been Adobe graphics software.
 
 
Title: Re: Adobe drops the gauntlet - going forward it's cloud - or nothing.
Post by: app103 on May 07, 2013, 10:26 PM
Adobe will love the idea that nobody will ever be able to pirate Photoshop ever again. Everyone that wants to use it will have to pay for it, monthly.
-https://www.donationcoder.com/forum/index.php?topic=29203.msg270859#msg270859

Another inch closer!

 ;)
Title: Re: Adobe drops the gauntlet - going forward it's cloud - or nothing.
Post by: kyrathaba on May 08, 2013, 06:09 AM
http://thenextweb.com/insider/2013/05/06/after-nearly-10-years-adobe-abandons-its-creative-suite-entirely-to-focus-on-creative-cloud/ (http://thenextweb.com/insider/2013/05/06/after-nearly-10-years-adobe-abandons-its-creative-suite-entirely-to-focus-on-creative-cloud/)

I got a kick outa this:

Update: Fireworks has been killed off.

Adobe targets the same Pro and Pro-sumer community that Apple had the misfortune of knowing when it redesigned Final Cut Pro. Adobe’s decision to solely embrace a subscription offering could lead to mass protest if not handled correctly.
Title: Re: Adobe drops the gauntlet - going forward it's cloud - or nothing.
Post by: 40hz on May 08, 2013, 06:24 AM
Adobe will love the idea that nobody will ever be able to pirate Photoshop ever again. Everyone that wants to use it will have to pay for it, monthly.
-https://www.donationcoder.com/forum/index.php?topic=29203.msg270859#msg270859

Another inch closer!

 ;)

The world has changed. I feel it in the water. I feel it in the earth. I smell it in the air. Much that once was is lost. For none now live who remember it...

***

Yes indeed. Seems to be the emerging trend.

Not everybody will be able to do this initially. Most likely it will only be the big players with key titles that no longer have any meaningful competition. I'd guess that Microsoft Office and Intuit's Quicken and Quickbooks will be among the first to make the same move.

I'm also guessing Microsoft and Intuit will wait until to see how much pushback Adobe actually gets. (I'm predicting they'll get very little.)

Once Microsoft and Intuit switch, expect to see anybody who can afford a reliable authorization infrastructure to follow suit. And with all the inexpensive virtual hosting services out there, there won't be many businesses that can't.

I'm guessing that by mid-2014, most (if not all) of the major software packages will at least have an online subscription option available. And by 2015, will only be 'sold' that way.

This is a seismic shift Adobe has initiated for the entire software industry. Make no mistake about it. :tellme:

Title: Re: Adobe drops the gauntlet - going forward it's cloud - or nothing.
Post by: Stoic Joker on May 08, 2013, 06:57 AM
I'm also guessing Microsoft and Intuit will wait until to see how much pushback Adobe actually gets. (I'm predicting they'll get very little.)

Sadly, you're quite likely right...as there is already a pattern of sanctimonious posturing going on in he Register comments on the article posted above. High handed comments about it legally no big deal if you really have a valid legal license will quickly make people nervous about pushing too hard for fear of looking like a pirate.
Title: Re: Adobe drops the gauntlet - going forward it's cloud - or nothing.
Post by: Carol Haynes on May 08, 2013, 08:12 AM
Adobe will love the idea that nobody will ever be able to pirate Photoshop ever again. Everyone that wants to use it will have to pay for it, monthly.
-https://www.donationcoder.com/forum/index.php?topic=29203.msg270859#msg270859

Another inch closer!

 ;)

How long do you think before someone produces copies with the activation and online check code stripped out or the activation period updated to 1000 years?

If anyone thinks this will stop piracy they are not in the real world - this is a HUGE gauntlet to throw down to hackers and what's more some loyal customers who feel ripped off will contemplate using cracked software rather than be extorted on a monthly subscription.

People aren't totally stupid- they can do their sums! If you only use a product like PhotoShop and aren't interested in the rest of the suite Adobe's prices basically mean that you are buying the product over and over again every few months.

If you use a lot of CS products and are the kind of person who likes to keep software up to date Adobe Cloud is a no brainer at current prices - it is a lot cheaper than paying for regular updates. That's not to say Adobe won't hike prices once everyone is resigned to the Cloud coup.

Personally I am moving in the opposite direction. I want at least a couple of computer systems that do not connect to the internet at all and are used for specific tasks - for me Adobe products would be on one of those machines as I don'y want or need internet connectivity to edit video, audio or photographs - plus I want a DAW which needs to be as uncluttered with crap (and especially security products) as possible to work well.
Title: Re: Adobe drops the gauntlet - going forward it's cloud - or nothing.
Post by: 40hz on May 08, 2013, 08:24 AM
How long do you think before someone produces copies with the activation and online check code stripped out or the activation period updated to 1000 years?
-Carol Haynes (May 08, 2013, 08:12 AM)

Probably a month or two - but I don't think the casual pirate or copy "borrower" is their real concern. It's really not cost effective to actively pursue them. And Adobe knows it.

If anyone thinks this will stop piracy they are not in the real world - this is a HUGE gauntlet to throw down to hackers and what's more some loyal customers who feel ripped off will contemplate using cracked software rather than be extorted on a monthly subscription.

True. But no business or professional in their right mind would since the downside far outweigh the benefits.

Don't know if they do this in the UK , but I'm seeing more and more contracts over here that require the vendor assert that it has legal rights to all resources used in the performance of the contract. It's mostly put in there for things like artwork. But companies have also argued it applies to things beyond simple IP (which software increasingly claims to be) since they could be accused of abetting an illegal activity by availing themselves of its benefits while turning a blind eye to any license violations on the part of the supplier.

So no, pissed off or not, I can't really see too many people who use CS to make money trying to do an end run around Adobe. At least in the markets Adobe is interested in serving.


I think this may actually be less about personal paranoia, and more about corporate IT and management just wanting to get out from under the whole license and compliance issue once and for all. Most businesses are pretty good about paying for the software they use. Where they're terrible is in keeping track of the licenses they already bought. These software services get them out from under it.

It also eases deployment and updates (as long as you always want the latest version - which is not always the case) and provides flex since most of these services seem to have realized "no-contract" is definitely the way to the purchase department's heart.

For medium and large businesses with heavy duty connections to the Internet, this sort of deal is very compelling. Great for tax purposes (no "first year expensing" nonsense and related considerations) since it's a pure expense item. And it's flexible. Just add or drop licenses as needed. Which is great for temporary employees and interns working on short term projects. No more boxes and boxes of undeployed software sitting in storage after a project is finished. No chance of any "extra" copies being "liberated" either.

And did I mention there's no more license compliance worries yet?

No. Much as it galls me what this represents politically and philosophically, it still makes pretty good business sense doing things this way.

Businesses are already familiar with renting and outsourcing. And they never did like all those complex (thank you Microsoft!) site contracts, software "assurance" programs and similar deals they were offered. This can all be presented as "outsourcing your business' software holdings" and it will virtually sell itself. Especially if there's no contract commitment.

What this means for the one-off purchaser or home user is anybody's guess. But it's not like anybody is asking them. Adobe and Microsoft would rather not deal with individuals and small organizations with no in-house expertise. That can quickly become a support nightmare and money-losing proposition, as anybody who ever tried to provide "tech support" to very small businesses or individuals invariably discovers.

Especially since so much of that market doesn't need "support" so much as it needs basic training in the use of the product. Training they're frequently unwilling to invest in. ("Hey, I don't need to know all that! I just need you to show me how to do this.") And forget about actually doing any of the supplied tutorials.

Dunno...maybe part of the motivation (beyond cash flow) is also to weed out the casual and amateur users when it comes to big complex products like CS. Their real market is corporations and design professionals. Maybe pissing off all those PITA "amateurs" is considered an unanticipated benefit?
 8)
Title: Re: Adobe drops the gauntlet - going forward it's cloud - or nothing.
Post by: cranioscopical on May 08, 2013, 10:35 AM
Maybe pissing off all those PITA "amateurs" is considered an unanticipated benefit?
Good to know I'll still be of some benefit to somebody  ;D  ;D  ;D
Title: Re: Adobe drops the gauntlet - going forward it's cloud - or nothing.
Post by: f0dder on May 08, 2013, 10:37 AM
How long do you think before someone produces copies with the activation and online check code stripped out or the activation period updated to 1000 years?
-Carol Haynes (May 08, 2013, 08:12 AM)
That will work for now... but I expect them to begin moving more and more computations to the cloud within long. Just like there's big players trying to push internet-streamed gaming... it's a big wet dream not only to stop piracy, but perpetually berapereave sheepcustomers of cash on a monthly basis.
Title: Re: Adobe drops the gauntlet - going forward it's cloud - or nothing.
Post by: 40hz on May 08, 2013, 12:36 PM
perpetually berapereave sheepcustomers of cash on a monthly basis.

Of necessity, I'm not especially lavish when it comes to spending. However, I'm also not so penny-wise as to become dollar foolish. I'd rather be mildly "fleeced" on a monthly basis and know the product will be around, and that I can get timely and professional support when I need it, than save a buck by ducking an upgrade. At least for apps I need in my business.

Thing is, I always see myself buying a capability - rather than a box or a service - when I 'buy' software.

I don't really care (as long as I can somehow afford it) whether software comes in a box or resides on the web when it comes to business use. I certainly prefer it be on my own machine and under my own control. But I've also pretty much given up on insisting on it since the commercial software market seems to be hell bent on moving away from personal computing and 'hard' products. The service model is definitely where it's all gonna be going.

So be it.

If that's the deal, I can either learn to live with it - or walk away - as Adobe seems to be saying. If I really truly need CS, or one of its packages, I guess I'll learn to live with it.

But if so, I also will be revising my expectations and focus. Because if this is software as a service, that service had bloody better well be there when I go to use it.

One thing I hope Adobe realizes, and will commit to, is: "No bad surprises." Because they will soon learn that people are more forgiving of flaky products than they are of poor service performance if they don't. Nobody is going to want to hear about unexpected network loads, server issues, etc. Because (drumroll please!) "We're paying YOU good money for YOUR service!"

So in this brave new world of eternal revenue streams, the service (in every sense of the word) had better be there. And with no apology or excuses.

Hear that  Microsoft? Adobe? And especially you Intuit!

[ You are not allowed to view attachments ]
 8)
Title: Re: Adobe drops the gauntlet - going forward it's cloud - or nothing.
Post by: 40hz on May 08, 2013, 02:14 PM
In support of one of my earlier predictions, this (http://blogs.office.com/b/office-news/archive/2013/05/07/software-subscriptions-progressive-or-premature.aspx) comment from MS Office Group spokesman Clint Patterson's blog where he talks about Adobe's recent move and where Microsoft currently stands on doing the same:

Industry reaction is mixed. Some pundits point to this as the future, others explore challenges, and a few wonder if Office is next.

Like Adobe, we think subscription software-as-a-service is the future. The benefits to consumers are huge. Subscribers are always up-to-date. They get the latest and most complete applications.  They can use subscriptions across the multitude of devices people use today. Web services like SkyDrive and applications like Skype are also more easily integrated with subscription services, like the new Office 365 Home Premium.

However, unlike Adobe, we think people's shift from packaged software to subscription services will take time. Within a decade, we think everyone will choose to subscribe because the benefits are undeniable.

So ok...maybe it's not gonna be today or tomorrow for Microsoft. But it's coming eventually. :huh:
Title: Re: Adobe drops the gauntlet - going forward it's cloud - or nothing.
Post by: superboyac on May 08, 2013, 03:28 PM
You know, I've been noticing that the media seems to insist that the benefits of subscription cloud services are "undeniable".  And I'm getting really annoyed by it.  Not because there are no benefits, there are.  But the way they say it, it makes it sound like the local installation does NOT have any benefits.  And those who don't understand the differences hear this and it seems like it is gaining momentum.

They both have benefits.  I'd argue that an individual user would most likely prefer the benefits of a local install vs. a cloud service.  I wish they would just flat out say "we are doing this mainly to combat piracy" don't confuse the issue.

This reminds me of a random story.  I'm playing pickup basketball, there are 11 people.  So one has to sit out.  You shoot free throws to see who gets to play.  I missed mine so I have to sit out.  The person who sits out automatically gets to play the next game, and the losing team's players shoot to see who gets to stay.

OK, so I'm sitting out, my buddy comes up to me and says "Don't worry, buddy!  You got the next game." and I get all pissy and respond "Yeah, I know I get the next game!  You don't have to tell me!  It's not like you're doing me a f---ing favor.  that's the rule, everyone knows that! !@#$!$"  Totally mean response.

But that's what cloud services are.  A company goes cloud to protect their product, possibly a very minor part of that decision was really based around benefits to the customer.  But when selling it publicly, they will obviously make it sound like it has everything to do with the customer. oy.

Stay positive!  ;)
Title: Re: Adobe drops the gauntlet - going forward it's cloud - or nothing.
Post by: 40hz on May 08, 2013, 04:28 PM
Stay positive!  ;)

Won't! :P ;D

Problem is I've really had it with what's been going on of late in this industry of ours.

It's getting to the point where I'd be perfectly happy if I didn't have to look at another computer - other than a very simple single-board computer like a Beagleboard or R-Pi (gotta keep a text editor no matter what!) - ever again.

Seriously. I'm starting to feel like this guy:

[ You are not allowed to view attachments ]

I really am getting to that point. :huh:
Title: Re: Adobe drops the gauntlet - going forward it's cloud - or nothing.
Post by: Stoic Joker on May 08, 2013, 05:38 PM
u know, I've been noticing that the media seems to insist that the benefits of subscription cloud services are "undeniable".  And I'm getting really annoyed by it.  Not because there are no benefits, there are.  But the way they say it, it makes it sound like the local installation does NOT have any benefits.  And those who don't understand the differences hear this and it seems like it is gaining momentum.

The media is behaving like any good lapdog and doing exactly what they're told. The one pivotally critical detail that the cloud shills miss/overlook/ignore is the simple fact that the internet does not exist as a singular thing. It is a ramshackle group of discontiguous networks that just-so-happen to share relatively well with their neighbors. but any break in the chain of resold (to the Nth power) services that comprise the sum total internet could quite easily cripple a company if it decided to have a hiccup either at the right time, or for a long enough time. I've already had a (client's) cloud provider claim that a problem had to be on my (our collective) end because they could access the servers (INTERNALLY!!!) just fine... Yet I'm looking right at a trace route report that clearly says that their up level provider just took a shit because that is exactly where all the packet movement stops!

I've already gone ballistic on the phone when one of the cloud sales drones made the mistake of telling me that their total downtime for the previous year was only 11 minutes. Because I don't give a flying :) what their down time is ... I need to ensure that everybody between point A, and point B stays just dandy so my company's down time doesn't spike us right into the toilet. Because if a drunk hits a pole up the street from me, and the local utility company doesn't get it fixed really soon... Guess what? My company is blind as a bat trying to function .. Regardless of whether or not the "cloud" is allegedly construed as being "up" (I'm still getting fisted).
Title: Re: Adobe drops the gauntlet - going forward it's cloud - or nothing.
Post by: Carol Haynes on May 09, 2013, 04:09 AM
u know, I've been noticing that the media seems to insist that the benefits of subscription cloud services are "undeniable".  And I'm getting really annoyed by it.  Not because there are no benefits, there are.  But the way they say it, it makes it sound like the local installation does NOT have any benefits.  And those who don't understand the differences hear this and it seems like it is gaining momentum.

The media is behaving like any good lapdog and doing exactly what they're told. The one pivotally critical detail that the cloud shills miss/overlook/ignore is the simple fact that the internet does not exist as a singular thing. It is a ramshackle group of discontiguous networks that just-so-happen to share relatively well with their neighbors. but any break in the chain of resold (to the Nth power) services that comprise the sum total internet could quite easily cripple a company if it decided to have a hiccup either at the right time, or for a long enough time. I've already had a (client's) cloud provider claim that a problem had to be on my (our collective) end because they could access the servers (INTERNALLY!!!) just fine... Yet I'm looking right at a trace route report that clearly says that their up level provider just took a shit because that is exactly where all the packet movement stops!

I've already gone ballistic on the phone when one of the cloud sales drones made the mistake of telling me that their total downtime for the previous year was only 11 minutes. Because I don't give a flying :) what their down time is ... I need to ensure that everybody between point A, and point B stays just dandy so my company's down time doesn't spike us right into the toilet. Because if a drunk hits a pole up the street from me, and the local utility company doesn't get it fixed really soon... Guess what? My company is blind as a bat trying to function .. Regardless of whether or not the "cloud" is allegedly construed as being "up" (I'm still getting fisted).
-Stoic Joker (May 08, 2013, 05:38 PM)

Somewhat 'prosaically' put - but pretty damn accurate (fisting or not).

At the end of the day none of this stuff is about customers or cloud benefits or anything that matters to users  - it is all about assured and large revenue streams for US corporations. Corporation - business (extortion) as usual.
Title: Re: Adobe drops the gauntlet - going forward it's cloud - or nothing.
Post by: vlastimil on May 09, 2013, 04:48 AM
A cloud solution has its benefits, especially when you are working on the same project from multiple devices or when multiple people must cooperate. But a cloud owned and managed by one company is no real cloud in my eyes. I am still waiting for the right cloud solution to emerge. A proper cloud should be distributed, kind of like freenet, but also fast. There should be multiple independent service providers selling disk space to backup and speed up access to your stored data. Setting up such a service should be a matter of installing an open source package on a computer with good internet connectivity. Data should be cached on end-user computers and the caching should be intelligent enough to predict what data the user would likely need next and download it from the cloud in advance. The cloud should work even if the connection to the whole internet is severed and only connections to local computers remain. If the data is on any of the local computers, it should be accessible.

When someone builds such cloud, I'll be a happy user and I'll integrate direct access to that could into all my software. No current solution comes close, not Dropbox, not Google Drive, not Adobe's cloud. They'll all become obsolete if/when this clouds becomes reality.
Title: Re: Adobe drops the gauntlet - going forward it's cloud - or nothing.
Post by: tomos on May 09, 2013, 04:50 AM
[...]
I've already gone ballistic on the phone when one of the cloud sales drones made the mistake of telling me that their total downtime for the previous year was only 11 minutes. Because I don't give a flying :) what their down time is ... I need to ensure that everybody between point A, and point B stays just dandy so my company's down time doesn't spike us right into the toilet. Because if a drunk hits a pole up the street from me, and the local utility company doesn't get it fixed really soon... Guess what? My company is blind as a bat trying to function .. Regardless of whether or not the "cloud" is allegedly construed as being "up" (I'm still getting fisted).
-Stoic Joker (May 08, 2013, 05:38 PM)

Somewhat 'prosaically' put - but pretty damn accurate (fisting or not).

At the end of the day none of this stuff is about customers or cloud benefits or anything that matters to users  - it is all about assured and large revenue streams for US corporations. Corporation - business (extortion) as usual.
-Carol Haynes (May 09, 2013, 04:09 AM)

+1

Top comment on the original Register article:
-
Give me your money!

Not quite sure about Adobe's "cloud" branding. The software is exactly the same as before. It installs on your computer, the licence is locked to that computer unless you deauthorise it. The "cloud" appears to be just the way Adobe have worked out to ensure they extract money from users every month instead of those pesky people who refuse to upgrade their software every year,

Make no mistake, this is just a scheme to squeeze money out of the end users. They may as well brand it "Adobe remote wallet opening device".
http://forums.theregister.co.uk/forum/containing/1815530

But there's also, as already said, the problem of bloat from trying to get people to upgrade every two years. (I know of a *lot* of professionals - individuals and small companies- who would only upgrade on average every second time, because the new features were of little interest to them.)
-
For Adobe, the reasoning behind this decision is simple. According to our sources, the company had long searched for ways to stabilize its revenue. Previously, it would receive bursts of income every two years with the latest Creative Suite release. Convincing users to upgrade was a daunting task that left an impact on product decisions.
(my emphasis:)
http://thenextweb.com/insider/2013/05/06/after-nearly-10-years-adobe-abandons-its-creative-suite-entirely-to-focus-on-creative-cloud/

Because of the Cloud monikor, I keep forgetting that it actually installs locally and needs to be activated.
Apparently it doesnt *always* need an internet connection, but it's a lottery how long it will last without one. Was reading a photographer yesterday, who was saying this was a disaster for him as he mostly works on the road, often with limited or no internet (sorry cant find the link now - may have been in comments somewhere).

FWIW they have made an exception for Lightroom...
-
The new lineup ... also includes the Lightroom photo management app—the only Creative Cloud offering that will continue as both a perpetual license and cloud subscription.
Why is Lightroom a special case? Because Adobe makes the distinction between professionals using software for their livelihood and enthusiasts who use it for fun.  “Lightroom is tricky because it falls in between," said Morris [Scott Morris, Adobe's senior marketing director]. "Lots of consumers use Lightroom, but it’s also used by pro photographers. So we’re treating it both ways."
http://www.macworld.com/article/2037034/adobe-scraps-software-licenses-in-favor-of-cloud-subscription-scheme-for-creative-suite-line.html
-
Which does seem to confirm 40's idea that they are otherwise simply not interested in the amatuer public. I thought a lot of camera enthusiasts used Photoshop, but I guess they may have mostly moved on to Lightroom.
Title: Re: Adobe drops the gauntlet - going forward it's cloud - or nothing.
Post by: Stoic Joker on May 09, 2013, 06:33 AM
Data should be cached on end-user computers and the caching should be intelligent enough to predict what data the user would likely need next and download it from the cloud in advance. The cloud should work even if the connection to the whole internet is severed and only connections to local computers remain. If the data is on any of the local computers, it should be accessible.

Microsoft's Exchange Online offers a hybrid cloud option that does basically that. Local and remote systems work together to ensure the highest possible availability. So if the company internet goes down, the in-house staff still have access to the local Exchange server, and the road warriors have access to the cloud server. I'm actually toying with implementing an Exchange hybrid cloud solution here because we're jumping to Exchange 2013 as part of the Private Cloud services I'm setting up on our new rack system.
Title: Re: Adobe drops the gauntlet - going forward it's cloud - or nothing.
Post by: Carol Haynes on May 09, 2013, 07:07 AM
Another thought is:

Physical upgrade = new features and better be something useful otherwise users will skip it (esp. true of MS and Adobe).

Cloud solution = lots of money = minimal new development (what is the incentive when you have the market cornered and professionals by the short and curlies).

Over time I can't see MS or Adobe adding much to the feature set if the regular income is assured without any work. All those annoying developers expecting payment ... why bother.

Corel has pretty much taken this approach over the past decade with physical products and now their market share is down the toilet. With a bit of imagination and a few decent developers they could make a big comeback so long as they don't see dollar signs for cloud solutions.

In the short term I would guess people like Xara and some of the other photo editing titles will grab a chunk of the market for small companies and individuals that don't want a large regular outlay.
Title: Re: Adobe drops the gauntlet - going forward it's cloud - or nothing.
Post by: 40hz on May 09, 2013, 07:09 AM
Which does seem to confirm 40's idea that they are otherwise simply not interested in the amatuer public. I thought a lot of camera enthusiasts used Photoshop, but I guess they may have mostly moved on to Lightroom.

Looking at Adobe's website they describe who the following products are "ideal" for:

Photoshop CS:


Lightroom:


Photoshop Elements:


---------------------------------------------------

re: Adobe online authorization/activation

Actually...what Adobe requires to use CS doesn't look all that unreasonable to me. Apps are installed locally and can be used without a constant (or even frequent) Internet connection. Per Adobe's FAQ:

...Creative Cloud desktop applications (such as Photoshop and Illustrator) are installed directly on your computer, so you won't need an ongoing Internet connection to use them on a daily basis.

You will need to be online when you install and license your software. If you have an annual membership, you'll be asked to connect to the web to validate your software licenses every 30 days.  However, you'll be able to use products for 3 months (99 days) even if you're offline.

I don't personally consider that requirement to be all that unreasonable.

Be interesting to see what happens to Photoshop/Premier Elements however since to allow it's continued existence in a 'boxed' format flies in the face of several of the arguments being made for the changes in CS.

 8)
Title: Re: Adobe drops the gauntlet - going forward it's cloud - or nothing.
Post by: tomos on May 09, 2013, 07:18 AM
re: Adobe online authorization/activation

Actually...what Adobe requires to use CS doesn't look all that unreasonable to me. Apps are installed locally and can be used without a constant (or even frequent) Internet connection. Per Adobe's FAQ:

...Creative Cloud desktop applications (such as Photoshop and Illustrator) are installed directly on your computer, so you won't need an ongoing Internet connection to use them on a daily basis.

You will need to be online when you install and license your software. If you have an annual membership, you'll be asked to connect to the web to validate your software licenses every 30 days.  However, you'll be able to use products for 3 months (99 days) even if you're offline.

I don't personally consider that requirement to be all that unreasonable.

I've heard different experiences (described online) from people using CC over the last year. That could be bugginess in Adobe's implementation, but who cares - if it dont work, it dont work ...

In theory this move *could* be good for the product - e.g. if they started working on the crappy UI (I'm thinking of ai here, but others could surely also be improved) to make it more work-friendly, instead of constantly introducing features. I wont hold my breath though.
Title: Re: Adobe drops the gauntlet - going forward it's cloud - or nothing.
Post by: 40hz on May 09, 2013, 07:55 AM
I've heard different experiences (described online) from people using CC over the last year. That could be bugginess in Adobe's implementation, but who cares - if it dont work, it dont work ...

Agree. I've heard both positive and negative stories about the experience.

I just hope Adobe took into consideration that CS is pretty much what gets used everywhere. So they'll need to be looking beyond the USA and Western Europe's infrastructures when it comes to things like connection availability, link reliability and time lags for their authorization system. Because not all Internet experiences are the same.

Making accommodations for connection quality is not an insurmountable challenge. It's actually somewhat easy to implement as long as you're aware and plan for it. And that 99 day 'no connection' window seems to have taken that into consideration.

I'm also guessing they have made some provision for providing semi-permanent authorization tokens for things like government secure locations (satellite reconnaissance, military, etc.) that won't allow outside Internet connections over their LANs for obvious reasons.

-----------------------------

(Note: Speaking of international - who knows? Maybe we'll see a Linux version of CS now that China is thumbing it's nose at Microsoft and bedding with Canonical to create their own official state OS. When it comes to market potential, 1.33 billion Chinamen can't be ignored with impunity! )
 ;D

Title: Re: Adobe drops the gauntlet - going forward it's cloud - or nothing.
Post by: TaoPhoenix on May 09, 2013, 08:23 AM
You know, I've been noticing that the media seems to insist that the benefits of subscription cloud services are "undeniable".  And I'm getting really annoyed by it.  Not because there are no benefits, there are.  But the way they say it, it makes it sound like the local installation does NOT have any benefits.  And those who don't understand the differences hear this and it seems like it is gaining momentum.

Well, besides just "doing what they are told", you're on to something I have been noticing too. While Media has always been about promoting stuff, usually they were "somewhat informative" and a buyer could expect to learn something useful from a review.

However this push to the Cloud stuff has a "shrill" air as well as a "shill" air! It's because it's a theme that isn't as clearly in the buyer's court at all. But using the various psych principles, if some buyer sees "all these blogs agreeing" about it, they feel swamped and pushed into it.

But then later if this movement ever breaks, all that hot air just gets put in the museum of obsolete sales pitches and buried.

Title: Re: Adobe drops the gauntlet - going forward it's cloud - or nothing.
Post by: CWuestefeld on May 09, 2013, 11:55 AM
What does it really mean for software to be "in the cloud"?

Because I don't see anything interesting in Adobe's change, in terms of software architecture. So far as I can discern, the only things that are changing are:


So it's a minor tweak to delivery, and a fundamental change in how you pay for it.

Given that, where are the benefits to the user that are so undeniable? The *only* benefit I can see is the convenience of automatic updates, but to me that's quite minor. It doesn't make the pricing model change undeniably better, and the once actual change is something that I'm not willing to pay any extra for.
Title: Re: Adobe drops the gauntlet - going forward it's cloud - or nothing.
Post by: mouser on May 09, 2013, 12:09 PM
Given that, where are the benefits to the user that are so undeniable?


You don't expect Adobe to admit that this change is entirely about increasing their profit margin do you?  It's only fair that they make up pretend reasons why this is really being done to benefit the user.
Title: Re: Adobe drops the gauntlet - going forward it's cloud - or nothing.
Post by: superboyac on May 09, 2013, 12:30 PM
What does it really mean for software to be "in the cloud"?

Because I don't see anything interesting in Adobe's change, in terms of software architecture. So far as I can discern, the only things that are changing are:

  • Only available via download, no physical media
  • Auto-update via download
  • Change from a single payment perpetual license to a recurring subscription payment
  • Optional online storage of data (which we already have via tumblr, etc., anyway)

So it's a minor tweak to delivery, and a fundamental change in how you pay for it.

Given that, where are the benefits to the user that are so undeniable? The *only* benefit I can see is the convenience of automatic updates, but to me that's quite minor. It doesn't make the pricing model change undeniably better, and the once actual change is something that I'm not willing to pay any extra for.
-CWuestefeld (May 09, 2013, 11:55 AM)
True.  Initially, it sounded like the software would be run through the browser or something.  Especially with the talk about HTML5 and what not.  But now, it sounds like you describe, basically same local installation and a different license verification technique.  I don't see how "cloud" is being used except for license transactions.  I guess if your work files are being synced online automatically, that's also part of the cloud.  But the question is, is the actual software running online or locally?  Fully cloud, to me, means I work on photoshop within firefox.  Meaning I didn't install anything on my computer.
Title: Re: Adobe drops the gauntlet - going forward it's cloud - or nothing.
Post by: superboyac on May 09, 2013, 12:34 PM
Yeah...I just looked up some videos about creative cloud.  It looks like a normal, local install of adobe stuff.  The only difference is some synchronization of your work files, digital delivery of installation files, and digital license stuff.  That's it.  very minor.  If you think about it, most of our third party tools work exactly the same way.  All the little sharewares we use don't come boxed, several offer cloud syncing services (e.g. MLO, Evernote) and licensing is verified through some online portal.

 8)
Title: Re: Adobe drops the gauntlet - going forward it's cloud - or nothing.
Post by: vlastimil on May 09, 2013, 01:25 PM
Perhaps we are concentrating too much on the present. The difference between the Adobe cloud solution and the classic boxed program is not so big now, but it may increase in the future. The subscription model will actually enable Adobe to be more flexible and lower development costs.

For example, they do not need to worry too much about backward compatibility, because paying users always have the latest version. New PSD files may be saved in compatibility mode so that they can be open in older Photoshops. Since there will not be older Photoshops (that matter) in a few years, backward compatibility won't be an issue for Adobe anymore.

A cloud solution also allows Adobe to be closer to the customers. Users will not have an option to not upgrade anymore and they will be forced to learn new things (and get feedback to Adobe). This may seem like a bad thing, but it is not. A community of users, who are frozen and refuse to learn anything new, is a big obstacle of innovation and is probably holding Adobe back right now.
Title: Re: Adobe drops the gauntlet - going forward it's cloud - or nothing.
Post by: 40hz on May 09, 2013, 02:20 PM
To a certain extent, the whole "cloud" part of the announcement is a red herring. And about as substantial as a cloud - so it's an apt term in this context.

However, as CWuestefeld so neatly pointed out in an earlier post, it's a minor change in the delivery method and authorization mechanism for CS. But it's a seismic shift in the sales/pricing model. And that is what is really significant here.

What Adobe is saying is that their CS lineup is now only available as a monthly or annual rental.

Adobe can split hairs over definitions and terminology ("no, it's not a rental - it's software as a service") but what it basically comes down to is that the Creative Suite has now been put behind a paywall. And what makes this newsworthy is that Adobe is the first major vendor to do this with a de facto industry standard, non-enterprise, software title.

And if this move is accepted by Adobe's customer base, you'll see more and more software publishers follow in their footsteps.

Right now, Adobe has implemented this is a benign fashion. But down the road , who can guess what they might decide to do in the name of anti-piracy or whatever.

[ You are not allowed to view attachments ]

At the very least, Adobe now has complete control of all CS sales. And the only price available is now list price. There will be no more hunting for bargains on E-Bay or sales outside of Adobe's absolute control. And more importantly, there will be no more used software titles sold - something software publishers have been looking to stop for many years - even though the US courts have generally not been receptive to non-transferable license clauses attached to packaged products. So perhaps price control and eliminating the used software market was also part of the strategy behind this move.

Ready for a nightmare scenario? Far fetched though it may sound, consider what might happen if a patent dispute breaks out, and someone like Adobe gets a court order to partially or fully disable certain features - or possibly an entire product? This could become a whole new opportunity for patent trolls to have a field day with. And one more thing for software customers to worry about.

The more I think about the possibilities this move by Adobe opens up, the less I like what I'm thinking.