Long article about the business of web ads, the fraud involved, and the consequences:
“I can think of nothing that has done more harm to the Internet than ad tech,” says Bob Hoffman, a veteran ad executive, industry critic, and author of the blog the Ad Contrarian. “It interferes with everything we try to do on the Web. It has cheapened and debased advertising and spawned criminal empires... About 18 months ago, he set to figuring out how much of his inventory—ad spaces for sale—was fake. The answer mortified him: “Two-thirds was either fraud or suspicious,” he says.
http://www.bloomberg.com/features/2015-click-fraud/
[ You are not allowed to view attachments ]
(http://www.bloomberg.com/features/2015-click-fraud/)
from http://waxy.org/