If the Euro price includes VAT (which here in germany is 20%) it works out almost as euro=dollar pricewise.
It's German software but VAT should naturally be charged according to where you are.
Sometimes you can buy things in dollars & get a better price that way but it getting harder to do these days ...
It's particularly annoying when VAT is added to already inflated prices and especially galling when the wrong VAT rate is used for the market in which they are selling (which I think is actually illegal - UK rates is 17.5% but I have frequently been charge 19% or 21%).
I am never too convinced that a lot of these companies actually hand over the VAT they collect either. How do US companies pay VAT in the UK ? How do the UK gov know that US companies are selling to UK customers when their main business is in the US?
It is all very strange - some really large companies (that definitely would not qualify for VAT exemption) do not charge VAT if you pay in dollars - and other 'one man shows' who probably only have a turnover of $100 a year do - this seems incredibly suspicious to me.