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MOG: a different music community?

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urlwolf:
With last.fm being bought by CBS, I stumbled onto this:
http://mog.com/

The basic difference with last.fm is that you download an app, the mogg-o-matic, that scans your music collection. So mog does counts, recommendations, etc, but it has the advantage of _knowing_ what you already have.

This is actually very motivational :)
http://mog.com/story

Looks like a company started by 3 music lovers.

The only thing that troubles me is that the site looks ultra-professional, designed to appeal. I wonder if this is not some big name in the music industry hidden in the innocent appearance of a 'new cool music site that will free us all'...

App is indexing my collection. Will post more as I know more.

[edited to attach picture -- please attach pics to posts whenever possible]

justice:
According to wikipedia:
MOG was started by David Hyman, former CEO of Gracenote, co-founder of Addicted to Noise.

MOG is built on Web 2.0 technologies, including Ajax and Ruby on Rails, and powered by Gracenote Music ID technology.

MOG is a privately held company headquartered in Berkeley, CA. Since its launch on June 20, 2006, MOG has been featured in BoingBoing, Coolhunting, MTV.com, Newsweek, Rolling Stone, Blender, Reuters, Spin.com, and many other media outlets and blogs.
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urlwolf:
A good review:
http://www.pcmag.com/article2/0,1895,2136560,00.asp

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