Online Marketing for Beginners

[app103]

A somewhat humorous, yet informative introduction to search engine optimization and online marketing.

It is amazing how many people hire online marketers without the faintest idea of what online marketers actually do. Search engine optimisation (SEO) is fairly simple - SEOs will try and improve your site's performance, usually by trying to leverage their knowledge of how search engines work and tricks they can use to make sites seem more relevant than they actually are to specific keywords.

Marketing online, though, need not have anything to do with search engines. Search engines are irrelevant - good positions and traffic are a by-product of effective online marketing.

Unfortunately, after educating a client on what online marketing is, they usually assume that if they pay you a few hundred pounds, you can make their site compete with the very best out there.

http://www.ilovejack...eting-for-beginners/

[mitzevo]

Curious.. why is this in the developers section?

Online marketing involves general marketing.. copy writing, etc. plus the net extra's such as seo, ppc, articles, blogging, and a load of other stuff... online marketing isn't just about seo.. i mean how is seo gonna help if you copy sux.. etc. 

[app103]

Curious.. why is this in the developers section?

-mitzevo (April 22, 2007, 11:14 AM)

the description for this section:

Discuss programmer / entrepreneur / web-design related issues

I though it fit here, based on this section's description. If it's in the wrong place, I am sure mouser will move it.

Online marketing involves general marketing.. copy writing, etc. plus the net extra's such as seo, ppc, articles, blogging, and a load of other stuff... online marketing isn't just about seo.. i mean how is seo gonna help if you copy sux.. etc. 

-mitzevo (April 22, 2007, 11:14 AM)

He mentions a lot of that in his article. 

[mouser]

Yep, dev corner is really not just for programming but for all entrepeneur / web design type posts also.

[mitzevo]

Sorry  Didn't register the descrip. in my brain then again.. Dev + Entrepreneur in the same cat? lol.. If it was Global Dev or Life Dev or some thing it would fit a bit more.. but I guess programming and entrepreneurs do go together some times

 

[zridling]

I figure writing software is the hard part. But the really hard part comes with all the documentation, marketing, a decent website presentation, and 9,999 other things it requires. Not understanding the bigger picture handicaps a lot of potentially good software.