Here's the latest essay from the website Publishing 2.0. on the web2.0 hype and the problems inherent with such a fast moving hyper-distributing content driven system.. I tend to agree with his points (see my post on how digg gets everything backwards
In an open Web 2.0 system, with a randomly chosen group, it’s impossible to generate anything other than arbitrary results. Web 2.0 glorifies the “social,” but in an open system, social behavior becomes “monkey see, monkey do.”
All of a sudden it’s crystal clear what Web 2.0 really is — the greatest platform ever for harnessing randomly imitative social behavior. Before Web 2.0, achieving utterly arbitrary results took time and effort. Now, with platforms like Digg, we can get nowhere in a fraction of the time it used to take.