Great product, great discount (thanks!)... and then they have to go and spoil it by playing funny at the store. On the page you link to, prices are listed in US dollars: PD8 Pro is $39,99 before the discount. But click "Download now", and on the order page the price is still 39,99... Euro
At the current exchange rathe this shaves off the whole discount. I proceeded as far as the cc entry page and there is no option to select currency, so Euro it stays.
Since the order page already knows to add VAT to the price, I suppose they may be using geolocation to figure out the country from IP address (I'm in Poland, so they have to charge me the VAT). I wonder if the price remains in dollars when you connect from the US?
There should be a special place in hell... on second thought, maybe just a thread on DC dedicated to such and related practices, because they're becoming common. Usually it's just a switch from USD to Euro pricing, which is a 25% increase. Most recently I've seen that happen with EditPad Pro: used to be $35,95, now €39,95.
If a developer wants to raise the price with a new release, fair enough, I have no problem with that. It's just that the way they do it looks like they hope no-one will notice, even if it isn't their intention.