Some good practcal business suggestions...
As a companion to 10 Reasons You Should Never Get a Job and 10 Stupid Mistakes Made by the Newly Self-Employed, here are 10 positive lessons I learned from more than 12 years as an entrepreneur. A few of these are rehashed from the 10 Mistakes article, but most are new.
This list is the result of the liberal application of the advice from item #5, “Fail your way forward.”
Without further ado:
Network selectively. Nothing says “business newbie” like shotgun networking. “You never know when someone might say yes” is marketing for dummies. Take the time to build a profile of your ideal customers, and target your networking activities to reach them. Speak to those who are already predisposed to want what you offer. Almost any profile is better than “anyone with a pulse.”
Buy the best chair you can find. You’ll probably use your chair more than any other piece of business equipment, including your computer, so don’t settle for a crappy one. Consider a chair with padded arms and a high back (to the top of your head) for maximum comfort. The most expensive chairs aren’t necessarily ideal for you, so you must test your way to comfort nirvana...
Kenneth P. Reeder, Ph.D.
Jacksonville, North Carolina 28546