In some sense it sounds a little sleazy, but on the other hand it sounds completely reasonable to me.
I basically agree with its general hypothesis that most of these sites are being driven by a very small group of dedicated "experts" who are adding huge amounts of content. and this content is building traffic and thus generating ad money. so shouldnt these "bloggers" get paid for creating the content that the site is getting rich off of? seems reasonable to me, and putting these people on the payroll also sounds reasonable. (though 150 stories a month seems a bit of a serious workload!)
What do you guys think?
Quote
Talented people's time in our society is primarily engaged with money. As a result we are doubling the staff of DownloadSquad and we've increased the rate we are paying our bloggers to $10 a post on that blog (much more for features). As a result I'm sure our traffic will double over the next three months--in fact I will guarantee that it will happen. Money does change everything.
Talent wins, and talent needs to get paid. I love paying talented people so they can sleep well at night doing what they love. That's my biggest joy in business: gettin' people paid.
Before launching the new Netscape I realized that Reddit, NewsVine, Delicious, and DIGG were all driven by a small number of highly-active users. I wrote a blog post about what drives these folks to do an hour to three hours a day of work for these sites which are not paying them for their time. In other words, they are volunteering their services. The response most of these folks gave back to me were that they enjoyed sharing the links they found and that they got satisfaction out of being an "expert" or "leader" in their communities.
...
We will pay you $1,000 a month for your "social bookmarking" rights. Put in at least 150 stories a month and we'll give you $12,000 a year. (note: most of these folks put in 250-400 stories a month, so that 150 baseline is just that--a baseline).
.
Now, this offer is going to get a big response I know, so we're going to have to limit to a dozen or so folks.
...
Talent wins, and talent needs to get paid. I love paying talented people so they can sleep well at night doing what they love. That's my biggest joy in business: gettin' people paid.
Before launching the new Netscape I realized that Reddit, NewsVine, Delicious, and DIGG were all driven by a small number of highly-active users. I wrote a blog post about what drives these folks to do an hour to three hours a day of work for these sites which are not paying them for their time. In other words, they are volunteering their services. The response most of these folks gave back to me were that they enjoyed sharing the links they found and that they got satisfaction out of being an "expert" or "leader" in their communities.
...
We will pay you $1,000 a month for your "social bookmarking" rights. Put in at least 150 stories a month and we'll give you $12,000 a year. (note: most of these folks put in 250-400 stories a month, so that 150 baseline is just that--a baseline).
.
Now, this offer is going to get a big response I know, so we're going to have to limit to a dozen or so folks.
...
http://www.calacanis.com/...nth-for-doing-what-youre/
Logged
