I really wish I could say that I'm shocked ... But I'm not. This is just the prophetic horror story of old (that everyone blew off) coming to the surface in reality's light of day. There are no "private thoughts" on the internet, because the instant you type them into any interface ... Some asshole somewhere, has them instantly logged, cataloged, and packaged for sale to the highest bidder.
Data Mining + Greed = Reckless Endangerment.