avatar image

Welcome, Guest. Please login or register.
Did you miss your activation email?

Login with username, password and session length
  • January 20, 2019, 01:08 PM
  • Proudly celebrating 13 years online.
  • Donate now to become a lifetime supporting member of the site and get a non-expiring license key for all of our programs.
  • donate

Author Topic: blog post: What Will Replace Pay-Per-Click Advertising? (click fraud discussion)  (Read 1758 times)


  • First Author
  • Administrator
  • Joined in 2005
  • *****
  • Posts: 39,102
    • View Profile
    • Mouser's Software Zone on
    • Read more about this member.
    • Donate to Member

What Will Replace Pay-Per-Click Advertising?
I predicted months ago that click fraud would cause advertisers to lose faith in pay-per-click advertising, and so it is coming to pass, according to a new study by Outsell that estimates click fraud at $800 million (not so far from the middle of my back-of-the-envelope estimates):
The perception of pervasive fraud has prompted many advertisers to change their spending. Many are asking why they should fork over money - significant amounts, in some cases — for phantom shoppers.