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Author Topic: msn adcenter demographic prediction for donationcoder... 67% female?  (Read 5252 times)

mouser

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stumbled on a reference to msn adcenter demographic prediction at aeropause.com
very interesting results for donationcoder.com..... any theories?

try it out on your own urls: http://adlab.microso...t.com/DPUI/DPUI.aspx

Quote
You can use adCenter technology to predict a customer’s age,
gender, and other demographic information according to his or her
online behavior—that is, from search queries and webpage views.


Carol Haynes

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Re: msn adcenter demographic prediction for donationcoder... 67% female?
« Reply #1 on: June 27, 2006, 04:06:06 AM »
Probably my level of posting ;-)

Actually I think it is totally meaningless ...

My websites come out at 65%/54% male.

Given the 65% male one is mostly pictures of birds, flowers and some photos from a Photoshop course I took (not to mention my rivetting minuet), and the other is mostly family photos what does that say about the sites?

You might argue that they don't get enough traffic (which is true - mainly because they are very boring and haven't been updated in ages from lack of time/enthusiasm after a recent sortie into experimenting with CMSs) but quite how they are calculating these results I can't imagine.

It is quite gratifying that playoutdoors.co.uk comes out in the 23-34 age range ;) ... I must be young at heart (my body is certainly falling apart rapidly  :down:)

It is interesting if you type your name in too ... apparently I am 38% male ... I'm now off to the bathroom to find out which bits ...
« Last Edit: June 27, 2006, 04:08:59 AM by Carol Haynes »

housetier

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Re: msn adcenter demographic prediction for donationcoder... 67% female?
« Reply #2 on: June 27, 2006, 05:14:16 AM »
On a part of my site its predictions are very close to the truth: 98% male

On another part its predictions are different; but I cannot verify it: I only know a few of the members personally. Time shall tell...

jgpaiva

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Re: msn adcenter demographic prediction for donationcoder... 67% female?
« Reply #3 on: June 27, 2006, 05:52:35 AM »
AhAh.. How about this one?

Screenshot-06_06_27,11_50_34_thumb.pngmsn adcenter demographic prediction for donationcoder... 67% female?

housetier

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Re: msn adcenter demographic prediction for donationcoder... 67% female?
« Reply #4 on: June 27, 2006, 06:04:11 AM »
100% female users for google...

It means google managed to appeal to my feminine side  :-* :P

Carol Haynes

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Re: msn adcenter demographic prediction for donationcoder... 67% female?
« Reply #5 on: June 27, 2006, 06:18:31 AM »
The strange thing is that it seems to give a 30-70 to 40-60 split for most sites even when the sites are obviously very specific - and its age range seems very random.

How on earth can it tell from 'site visits' the age of the visitors??

Here are a couple of exmples of very 'female' sites - with an interested male minority (and interesting age range of client):

http://www.needlewoman.co.uk/  Female Oriented 61% 25~34
http://www.menopausematters.co.uk/ Female Oriented 72% 25~34

I can't think of any 24 year old likely to be thinking about menopause !!! And why are 28% of young men interested?

Oh, and by the way Yahoo is 92% female ...

housetier

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Re: msn adcenter demographic prediction for donationcoder... 67% female?
« Reply #6 on: June 27, 2006, 06:27:00 AM »
MS has too little sample data, they admit that.

Somehow I am reminded of the (German) saying "don't trust statistics that you didn't forge yourself" (something like that). Anyway, I actually wish they were more accurate...

jgpaiva

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Re: msn adcenter demographic prediction for donationcoder... 67% female?
« Reply #7 on: June 27, 2006, 06:29:21 AM »
This is idiot...

Screenshot-06_06_27,12_24_43_thumb.pngmsn adcenter demographic prediction for donationcoder... 67% female?

How about that site itself?

Screenshot-06_06_27,12_27_24_thumb.pngmsn adcenter demographic prediction for donationcoder... 67% female?

app103

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Re: msn adcenter demographic prediction for donationcoder... 67% female?
« Reply #8 on: June 27, 2006, 10:41:53 PM »
I believe the one for askmen.com...I know a lot of women that like that site.  :D

The results for my blog:

http://img69.imageshack.us/img69/1091/cranialsoupdemographics6uw.jpg
msn adcenter demographic prediction for donationcoder... 67% female?

Carol Haynes

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Re: msn adcenter demographic prediction for donationcoder... 67% female?
« Reply #9 on: June 28, 2006, 04:16:13 AM »
Hey - nice to see you appealing to teenage men ... good on yer girl!

jgpaiva

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Re: msn adcenter demographic prediction for donationcoder... 67% female?
« Reply #10 on: July 20, 2008, 04:29:42 PM »
Sorry for digging up an old topic.

I just bumped into this, and thought I'd see how things have changed in one year.
Here's the way DonationCoder is rated now:
Screenshot - 2008_07_20 - 2224-49.png
Just compare it to the way it was one year ago:


Now I think they just calculate random numbers, based on the count of 'c' characters in the page's code  :tellme:

[edit] Ok, it's confirmed, it just gives a random number, based on the text on the page. I just tried getting the values of my idiotic page, and then changing "text" to "test", and the values changed dramaticly after the one-letter change..  ;D ;D [/edit]
« Last Edit: July 20, 2008, 07:45:40 PM by mouser »

mouser

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Re: msn adcenter demographic prediction for donationcoder... 67% female?
« Reply #11 on: July 20, 2008, 10:12:31 PM »
funny.

ps. offtopic:
if you saw a certificate alert pop up when viewing this thread, it was because jgpaiva linked to an image in another thread and used an https link, which triggers the secure protocol for grabbing the file, and causes firefox to warn that the secure certificate for the server is not signed by a known source.  nothing to be concerned about.

Deozaan

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Re: msn adcenter demographic prediction for donationcoder... 67% female?
« Reply #12 on: July 21, 2008, 01:38:25 PM »
Ok, it's confirmed, it just gives a random number, based on the text on the page. I just tried getting the values of my idiotic page, and then changing "text" to "test", and the values changed dramaticly after the one-letter change..  ;D ;D

Sounds like it should be adlib.microsoft.com.