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Author Topic: superboyac was not alone in his view of the mac vs. windows commercial  (Read 2316 times)

mouser

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superboyac talked about this in our most recent podcast (http://podcast.donationcoder.com)

Quote
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My problem with these ads begins with the casting. As the Mac character, Justin Long (who was in the forgettable movie Dodgeball and the forgettabler TV show Ed) is just the sort of unshaven, hoodie-wearing, hands-in-pockets hipster we've always imagined when picturing a Mac enthusiast. He's perfect. Too perfect. It's like Apple is parodying its own image while also cementing it. If the idea was to reach out to new types of consumers (the kind who aren't already evangelizing for Macs), they ought to have used a different type of actor.
...



from boingboing

Edvard

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in response to the last question...
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isn't smug superiority (no matter how affable and casually dressed) a bit off-putting as a brand strategy?
heck yeah.

i'll take out my smug superiority on a loaded Slackware box tonight...

Rover

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superboyac rarely stands alone  ;)

 ;D ;D
Insert Brilliant Sig line here

zridling

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Hey, they don't call AC "SuperBoy" for nothing. If that's the definition of "cool" — merely owning a mac — then count me out forever. In 1984, macs were cool. In 2007, macs reinforce the old Barnum & Bailey dictum: There's a sucker born every minute! (sung by wonderful Michael Crawford)

I could make a list, but start with Office 2007. Mac ain't got that.
Gaming. Macs don't do that.
Price/Affordability. Macs never went there.