Not sure whether Ello.co
has been mentioned on DCF already, so I apologise in advance for any duplication.
In early October this year (2014) I requested an invite to join Ello
- an interesting newfangled social network that I had read about that was starting up in Beta.
They responded to the effect that they were taking people on board in groups for the Beta, and would invite me at a later stage.
Today they sent me an invite, and so I have now registered.
I have listed below some relevant details about Ello
However, I would first like to mention that amongst their discussions was one where I came across a very interesting link to this article: Younger Users Spend More Daily Time on Social Networks - eMarketer
I tend to take all market research with a pinch of salt, but if there is any truth in the above article, then the amount of time that people are apparently prepared to dedicate to expending their cognitive surplus (which occupies their their awareness during their waking hours) on social networks is pretty interesting.
Now, about Ello.co
(from their own blurb):
- email 2014-10-05:
Thank you for your interest in Ello.
We will invite you as soon as we can. Ello is currently in beta, and we are inviting new users in small groups as we roll out new features.
In the meantime, please share our Manifesto — and help us spread the word.
- email 2014-11-24:
Lucian Föhr (@lucian) has invited you to join Ello. Simple, beautiful & ad-free.
Created by seven artists and designers, Ello is the social network you have been waiting for. Simple, beautiful & ad-free.
Click the link below to create your account and get started.
- Ello | wtf | # Ello ManifestoYour social network
Your social network is owned by advertisers.
Every post you share, every friend you make, and every link you follow is tracked, recorded, and converted into data. Advertisers buy your data so they can show you more ads. You are the product that’s bought and sold.
We believe there is a better way. We believe in audacity. We believe in beauty, simplicity, and transparency. We believe that the people who make things and the people who use them should be in partnership.
We believe a social network can be a tool for empowerment. Not a tool to deceive, coerce, and manipulate — but a place to connect, create, and celebrate life.
You are not a product.
- Take a look at: Ello | wtf | # About Ello[What is Ello?](/wtf/post/about-ello)Updated