It's the age old challenge of turning a "user" into a "customer."
And so difficult.
And also thanks for the heads up. I'm involved in a project whose team (not my idea - I wanted to set up an ownCloud server) decided to use Springpad. Because "why spend money when we don't have to?
Looks like the coordinators have some collaboration platform reengineering to do....and pronto.
Note: Wraith is spot on the sugar about the importance of managing user expectations. Unfortunately, most times you're trying to argue for economic reality against a backdrop of competing offers that continue to insist that 2+2 = 22!
People hear what they want to hear. And sometimes we all
have pay the price for it.