I notice they didn't mention China...
I think their point was more to put "North Korea" and "United Kingdom" in the same category and leave the rest to your imagination.
What that means from a technology standpoint I think is nothing. But using TPB as a branding can't do anything but raise the profile of TOR.
My gut was telling me that it was something like that, but I had to run off and wash dishes, and didn't bother reading the FAQ, etc. (I goof off while soaking pans or for any other excuse I can come up with.) But either way, it's good to see TPB and TOR in the news.