Truthfully, don't think this had anything to do with being PC, but more about being stupid.
Agree. Microsoft isn't shy about controversy or stepping on toes when it suits them. Ballmer made a career out of being offensive in public. Many IT managers still remember Microsoft's keynote at CeBIT where we were collectively told to either get on board with the game plan and 'vision' for Windows 8 - or plan on getting new jobs soon - because Microsoft was going to do this with, without, or even in spite of us if necessary.
Nope. Orth got bopped for opening up the XBox kimono a little too much without permission. That he did so in a rude fashion was just the icing that made his eventual booting by Microsoft look a lot more "for the customer" than it really was.