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Author Topic: How To Be a Genius: This Is Apple’s Secret Employee Training Manual  (Read 1252 times)

mahesh2k

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Quote
The Genius Training Student Workbook we received is the company's most up to date, we're told, and runs a bizarre gamut of Apple Dos and Don'ts, down to specific words you're not allowed to use, and lessons on how to identify and capitalize on human emotions. The manual could easily serve as the Humanity 101 textbook for a robot university, but at Apple, it's an exhaustive manual to understanding customers and making them happy. Sales, it turns out, take a backseat to good vibes—almost the entire volume is dedicated to empathizing, consoling, cheering up, and correcting various Genius Bar confrontations. The assumption, it'd seem, is that a happy customer is a customer who will buy things. And no matter how much the Apple Store comes off as some kind of smiling likeminded computer commune, it's still a store above all—just one that puts an enormous amount of effort behind getting inside your head.

http://gizmodo.com/5...oyee-training-manual

tomos

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Re: How To Be a Genius: This Is Apple’s Secret Employee Training Manual
« Reply #1 on: October 15, 2012, 09:24:13 AM »
not so clearly titled, but already posted here:

Read this article before Apple makes them take it down! (hee-hee)
Tom

40hz

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Re: How To Be a Genius: This Is Apple’s Secret Employee Training Manual
« Reply #2 on: October 15, 2012, 10:19:07 AM »
Reminds me of some of the stuff the the Scientologists put out. :huh:

mahesh2k

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Re: How To Be a Genius: This Is Apple’s Secret Employee Training Manual
« Reply #3 on: October 15, 2012, 11:52:32 AM »
My bad. Missed that one in the feed.

40hz

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Re: How To Be a Genius: This Is Apple’s Secret Employee Training Manual
« Reply #4 on: October 15, 2012, 11:55:59 AM »
^My fault. If I hadn't tried to be funny with the title you probably would have spotted it.  :-[  (And more people might have read it too!)

tomos

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Re: How To Be a Genius: This Is Apple’s Secret Employee Training Manual
« Reply #5 on: October 15, 2012, 12:17:17 PM »
^My fault. If I hadn't tried to be funny with the title you probably would have spotted it.  :-[  (And more people might have read it too!)

it was nice to see a thread title with hee-hee in it though :lol:
Tom