Legislators slam advertising group for advising members to avoid Do Not Track technology
Yes, but will legislators actually do anything about it?
(Sound of crickets chirping.)
When I first read about DNT in IE and saw what had been done and what was expected, I have to admit to skeptically thinking that it would be best to avoid the whole idea, and I switched it OFF in IE. I could smell a rat.
This was because I could not see that M$oft were a likely candidate as consumer champion for leading the revolt on this one, mainly because M$oft have historically shown themselves to be the ones who are always first in line to assault the consumer (or anyone else, for that matter) if it's for their own gain. They are an excellent corporate psychopath.
I reckoned that it was more likely that M$oft would be doing this for their own gain, and that it could probably be a deliberate effort to to effect a reduction in Google's advertising click revenues.
In any event, the DNT approach needed to get the buy-in of the advertisers, and again historically they
have been able to demonstrate that, as a group, they are unlikely to be able to change their ways and not
force their self-serving advertising strategies on the consumer.
IE suggesting that it was possible to "think philanthropy and empathy" with and on the consumers' behalf?