There's a lot of truth to the saying : Don't try to run before you can walk.
Seriously, musicians shouldn't be soliciting funds for an album until the album is completed through at least the demo recording phase. Because truth is, most music projects don't even make it that far despite the availability of inexpensive recording tools that let anybody with a PC do a very good self produced "album" for very little investment. So my feeling is if you aren't to the point of where you already have something like a PreSonus AudioBox
or a Focusrite Scarlett 212
starter home recording kit and some songs already recorded, you're not ready to do a kickstarter pitch.
You'd be far better off first getting some of your music up on Bandcamp.com to gauge how well it goes over (ideally building some buzz in the process) rather than seeking investors too early.
Do you have a full demo album? Do you have the entire band together? Are you rehearsed enough play out live? If it goes over and you get signed - or get asked to tour - could you? And will everybody in the band actually be willing to go? Or will there be last minute defections which leave you scrambling to replace and rehearse new musicians. This happens all the time BTW. Especially since quitting a steady day job, or being separated from "significant others" (i.e. lover, spouse, children) for a few months, isn't a decision to be undertaken lightly.
However, if all that is in place, then you just might
be ready, as a musician, for kickstarter.
One problem with musicians and kickstarter was the inspiring $1+ million dollar success Amanda Palmer
had with her kickstarter solicitation. All the musician's forums were buzzing about it for months. Unfortunately, what a lot of would-bes didn't realize is that Amanda Palmer already has a loyal following and had garnered a huge amount of "street cred" due to her strenuous efforts to get out
of her "record label" contract in order to go back to being an independent - and then making it work.
The other unusual thing (which too many people missed) about Palmer's project was that the full album had already been mostly finished except for some final mastering
. She was soliciting funding to get it packaged, do the related art book and fund the show tour. And this was all clearly stated on her project page.
That's a huge amount of risk reversal to offer a potential supporter. But that's exactly what you can
do - if you're Amanda Palmer.
And the response to her kickstarter request bears that out.