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Apple's Marketing Mindset
wraith808:
Apple's Biggest Marketing Secret Was Revealed In Federal Court
The title is a bit sensational- more like their marketing mindset was revealed.
Apple no longer actually needs to do ANY advertising when it launches new products, marketing chief Phil Schiller testified Friday in the Apple v. Samsung patent trial in a San Jose, Calif., federal court.
Instead, the company relies on these two strategies:
* Rely on the media to create buzz for its products through positive reviews.
* Product placement in TV shows and movies.
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Renegade:
Apple understands propaganda much better than any of their competition. Read up on it. What you think propaganda is, probably is outdated by around 100 years give or take a few decades. Apple has brilliant marketers propagandists.
Renegade:
However, MS is catching on. Watch the TV show NCIS...
Stoic Joker:
And CSI Miami
40hz:
Apple = "Last week's technology, nicely packaged, and available today - at tomorrow's prices." :P
Microsoft = "Trust us. We're much cheaper. And we'll get it right no later than the third try." :-\
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