Well isn't that the case with Internet? It started with social stuff for escape from real world atleast in casse of some sites and now slowly became yet another replica of what we do in real world. Any innovation built on consumerism is going to give us result like that. The reason google's annoyance makes us paranoid is because we are focusing on freedom from it, the day we stop resisting it we become part of it. Second life world was failed because it was too fast with model of society with less benefit for the participants. Give them something beneficial, you have their money and mind.
If chip and the virtual world is given to the person with the guilt inside which makes him use some brand to make him cool, get some respect in society which he doesn't get and so on.. will result in yet another matrix, With chaos ofcourse but with advantage of everything that he wanted to do in real life. It doesn't sound realistic right now because people are aware but think about it if you mix it with religion and other stuff. It could be paradise for those who don't want to socialize with other faiths, those who don't want to be bully, those who want hot girls, want to be cool etc. There is a gap to fill in this world with these needs and our mind can be used for that. e.g. for bit coin mining requires computers to be connected. This world may need humans to dig some thought process for predicable outputs. Trade that for what you want in this world
That said, we derailed yet another thread.