I find it funny all this outrage at U. S. companies doing this (not saying it's not wrong, just read on). Meanwhile it happens to U. S. companies and people just as frequently, if not moreso. The key here is the U. S. computer market provides much of the innovation and many of the largest companies are here. However, in the electronic entertainment industry (consoles, TV's, Stereo's, etc.), Japan is probably the single biggest player with the likes of Sony, Onkyo, et. al. These are all almost double the price in the U. S. over Europe despite the VAT taxes etc. Note, that is EUROPE, not Japan! Likewise, East Asian auto manufacturers trounce American auto manufacturers because they can produce them so much cheaper (for a ton of reasons). Do they lower the prices in the U. S. because of this? Well, yes, to just below their American competition. They don't price it based on a percentage profit, they price it based on what they can get in that area. I understand the outrage, but lets direct it all all industries and countries practicing this, not just the U. S. computer industry.
I am not convinced Sony products are cheaper in Europe.
Here are two 46" LED TVs from the KDL-HX72... range which as far as I can tell are as near equivalent products as possible (it isn't possble to compare identical models because the US and Europe have different TV standards):US: KDL-46HX729 Sony web price
: $1500 (currently reduced from $1900) presumably + sales tax (California ifs the highest sales tax at 8.25% so that bumps the price to a maximum of $2057 - assuming the full list price, not the current discount).UK: KDL-46HX723 Sony web price
: Â£1700 (US equivalent = $2645) including taxes.
This makes the UK model 29% more expensive than the US model at its most expensive.
I tried a more real world test on amazon.com and amazon.co.uk but they didn't equivalent items in stock (except via Marketplace sellers).
Interestingly amazon.com did have other Sony TVs in stock but will not display the US prices because I am in the UK (it specifically says they sell it but hide the price - this is the first time I have come across Amazon doing this).