Main Area and Open Discussion > General Software Discussion
Pricing Software - Some Considerations and Techniques
Ath:
“Higher prices don’t just talk,” Beckwith insists. “They tempt.” My 25+ years of marketing experience in the software industry confirms this belief. In the software industry, most developers will tell you that their Pro version outsells their Standard version.
--- End quote ---
-Renegade (October 01, 2011, 11:33 AM)
--- End quote ---
Isn't that because the Pro version usually has some crucial feature desired by 100% and bought by ~60% of all users :-\
Renegade:
“Higher prices don’t just talk,” Beckwith insists. “They tempt.” My 25+ years of marketing experience in the software industry confirms this belief. In the software industry, most developers will tell you that their Pro version outsells their Standard version.
--- End quote ---
-Renegade (October 01, 2011, 11:33 AM)
--- End quote ---
Isn't that because the Pro version usually has some crucial feature desired by 100% and bought by ~60% of all users :-\
-Ath (October 01, 2011, 11:59 AM)
--- End quote ---
I think that in part it's gear-lust at work, and part ego at work. Not sure exactly why, but for whatever reason, it seems to work.
Navigation
[0] Message Index
[*] Previous page
Go to full version