Pic unrelated. This just in
: The human brain is extremely susceptible to liking the things it likes to like!
I also think this is what a couple of great 20th century philosophers, Alfred North Whitehead and Martin Heidegger, wrote of in our tendency to mistake novelty for meaning (Whitehead), i.e., "the next new thing" is always
better and will always
make me better. If not, it will at least make me feel
better. Heidegger thought that Technologie, or Technik
, lures us into thinking of everything -- even our selves -- as things: "I'm only worth what I own, what I carry, what I have, what I can buy...."
Although I don't fall for gadgets -- a better mousetrap is attractive, look at HDTV for instance. I spend money on the right tools in my garage. Unlike an electronic gadget, however, if the tool is well built and well designed, I never have to buy that tool again in my life. And don't we all have our one hobby or interest that we've spent stupid amounts of money on? (For me, it's books by Proust and about his novel.) I plead guilty as hell.
But this Apple obsession, well, that's just insane, right? ha.