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Author Topic: An Excellent Quote from the Opera CEO  (Read 1128 times)

Renegade

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An Excellent Quote from the Opera CEO
« on: May 16, 2011, 07:34:50 PM »
This is excellent:

http://www.reuters.c...dUSTRE74F52X20110516

Quote
On location-based advertising: "For a lot of people, when they talk about location-based advertisement they talk about what I would call spam."

Hahahaha~! Nice! :)
Slow Down Music - Where I commit thought crimes...

Freedom is the right to be wrong, not the right to do wrong. - John Diefenbaker

zridling

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Re: An Excellent Quote from the Opera CEO
« Reply #1 on: May 17, 2011, 07:21:19 PM »
Here's the sickening pitch:
You're walking down the street. You pass a Starbucks. Mmm, that Triple Venti Nonfat Latte sure does look delicious, but you've only got three bucks on you. Maybe next time. But wait! You have a new text message -- "Save $1 on any Starbucks coffee" -- score! Maybe that Latte is within your grasp. Welcome to the world of location based mobile advertising.

The reality is more akin to Corporation A buying ads on your mobile network, and if you are within 20 miles of the thing, you get slammed with a dozen "Buy this now!" ads. (And you're also paying for that ad you don't want!)

Renegade

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Re: An Excellent Quote from the Opera CEO
« Reply #2 on: May 17, 2011, 07:32:54 PM »
And you're also paying for that ad you don't want!

I've noticed the CNET mobile site is streaming video ads now, which is bandwidth intensive, which of course I pay for. Sigh...
Slow Down Music - Where I commit thought crimes...

Freedom is the right to be wrong, not the right to do wrong. - John Diefenbaker