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So Apple really is a religious thing...

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Stoic Joker:
Would this be a bad time to point out that my grandmother was killed by a Mexican lemon truck?

Dormouse:
There will be other possibilities, but not simply about liking. There has been quite a bit of fMRI research into religion (as with many other things, including liking), so they will have known what they expected to look for with this case. AFAICS, they just looked at one fervent Apple lover & checked to see whether the pattern fitted with previous research on religious people. It should have been easy to discount most obvious alternative possibilities. But it's not a study, just a single test used given all the spin by a journalist. Doesn't mean that other Apple lovers will be the same (though the behaviour & belief of many is very similar), &, if they were, they would then expect to see the same pattern with other things that engender the same apparent fervour.

Renegade:
...if they were, they would then expect to see the same pattern with other things that engender the same apparent fervour.
-Dormouse (May 22, 2011, 06:05 PM)
--- End quote ---

Has it to do with the feverish passion, or the irrationality that led to it?

Dormouse:
Has it to do with the feverish passion, or the irrationality that led to it?
-Renegade (May 22, 2011, 06:10 PM)
--- End quote ---

I wouldn't want to speculate on that  ;D

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