I can't say I have bought anything from Bits Du Jour in the past, so my opinion is probably void, but I do know that I do not fuss about looking at their site every single day. Back when I could see all the stuff, I'd check like every week to see if there was something I might like and keep an eye out for. I never really quite found what I was hoping to find, though.
Either way, I can't be the only one reasoning that way, right? Is BDJ not hurting itself and the software it is trying to sell that way? It's like an extra barrier for any potential customer that does not already hawk over that site on a daily basis.