It's a general problem in any software site. Advertisers make ads specifically to confuse you and make you click. The same problem holds for Source Forge, Download.com, Softpedia, etc. etc.
Probably one of the reasons why I try to stick to: FileHippo, Snapfiles, MajorGeeks, and fileforum-betanews as much as possible for Windows shareware and freeware.
To Softoxi's credit however, the instructional videos are a very nice site feature. One I'd like to see in more places - including the actual developer's sites.
Softoxi also covers some interesting products haven't seen on other software sites. That alone makes it worth a closer look.
True, many of these apps are commercially licensed demo installs. But I don't mind paying for good
software. So an attached price tag is not a negative for me. (Most times, a price tag is a plus
if it allows the developer to avoid all those "ad supported" schemes people have come up with.)
Thx for sharing Ren! Right when I think I know them all, somebody points me to another one.