Amahi hit with Cease and Desist order from Apple:
Leave it to Apple to do something totally jive.
On a positive note, that bonehead move is creating quite a bit of buzz in the blogs and tech columns thereby making a lot more people aware of Amahi than ever before.
That can only be a good thing for Amahi in the long run.
Amahi is also running a name their store contest. They decided it wasn't worth fighting about - and they don't have the financial resources for a legal battle with Apple even if they did think they were getting screwed over.
So it goes...
I honestly believe "what comes around, goes around."
With luck, Apple will discover it applies to them as well.
P.S. Uh-oh! Just noticed Amahi published the text of Apple's legal notice on their website.
How much you wanna bet Apple hits Amahi with a DMCA takedown claiming that putting their letter up on the web is a copyright violation and unauthorized use of Apple's intellectual property once the story gets picked up by the majors?
Of course it wouldn't be the first time some corporate bully or troll has tried that move if they do.