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Author Topic: Attention Traditional Companies: Stop Trying!  (Read 1883 times)

Paul Keith

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Attention Traditional Companies: Stop Trying!
« on: February 24, 2011, 02:04 PM »
This is preaching to the choir but great article none the less: http://www.searcheng...s-stop-trying/27954/

Don’t get me wrong, I’m not discouraging traditional businesses from going digital. Though my opinion is that they should stop trying to be and start be-ing (digital).

As good old Albert Einstein could have said it, [traditional companies and their marketing people] should try not to be a [business] of success, but a [business]  of value.




timns

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Re: Attention Traditional Companies: Stop Trying!
« Reply #1 on: February 24, 2011, 07:22 PM »
Interesting, but I can't get past the fact it's a very patronizing tone.

40hz

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Re: Attention Traditional Companies: Stop Trying!
« Reply #2 on: February 24, 2011, 07:49 PM »
Interesting, but I can't get past the fact it's a very patronizing tone.

Perogative of the young man who feels he's got everything all figured out.  ;)