Like the guy who won and lost $100K in a poker game, it must be incredibly depressing to live with the certain knowledge you HAD it -and totally blew it.
I don't know. They had it - and they sold it (for a pretty good price, given that they were already losing out to Facebook).
It's Murdoch taking the loss (& the responsibility for its decline).
Oh no doubt about it. The money they got for it was definitely good. Maybe even too good.
But what I meant (and obviously expressed badly) was more that they were sui generis
; and how frustrating it must be to own an entire concept - and later realize you just gave it away.
That part happened long before Murdoch crawled out from under his rock and approached them.
If Murdoch wasn't out to pwn
MTV at the time of the offer - and Elliot Spitzer wasn't breathing so heavily down Intermix Media's neck - I wonder if the deal would have been consummated just then.
Ah well...we can speculate endlessly about what that deal was really all about.
Either way, like the Admiral Greer character said in Patriot Games
; It's over.