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Author Topic: Blog Essay: The Web Is a Customer Service Medium  (Read 1695 times)

mouser

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Blog Essay: The Web Is a Customer Service Medium
« on: January 07, 2011, 02:31 PM »
Interesting essay:

Quote
Create a service experience around what you publish and sell. Whatever “customer service” means when it comes to books and authors, figure it out and do it. Do it in partnership with your readers. Turn your readers into members. Not visitors, not subscribers; you want members. And then don't just consult them, but give them tools to consult amongst themselves.



from http://smarterware.o...hy-wasnt-i-consulted

Renegade

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Re: Blog Essay: The Web Is a Customer Service Medium
« Reply #1 on: January 10, 2011, 08:28 PM »
Interesting. Thanks for posting that.