Once again I am amazed by all that trust in own search methodes (unknown here but they seem to be naive) and in Googles ability to deliver personal satisfying answers to everyone, 24/7. May be a better question is how do you research a question? Bookmarks based on past experience etc. will be part of that. In 2011 I would have hoped such an internet veteran would be above and beyond ehow via bookmarks. I think internet/marketing moves a lot faster than most peoples minds. He can use Google with simple keyword searching of course but why act shocked result is not click, click optimal for him?
Google accepts just about every crappy site for their ad-show so that alone should be a hint they are not a phone book you look up in. Those sites are not noise but business partners and money usually rules. May be there is a battle going on at Googles house where index people are sticking tung out at ad-dep
Nobody seem to evaluate what Google does to help users limit noise. How much does a web history help? How much does left sidebar (mini version of advanced search page)? What about the new link at bottom of page, "Search within results"? Impact of announcing location? Timeline, Wonderwheel? I think it is pretty obvious Google knows defaults results are no more than an address bar why they make it a feature via Instant Search - now also the fresh Google Toolbar from yesterday, say goodby to the old one, now all Google Chrome FRAME
Hardcore research demands much more than simple word searching. Understandable why Google is very slow and conservative when making changes to the very fast google.com page but that is where critique should be focused anyway. Requires more than whining.
Another point of view is internet has ALWAYS been full of noise, crap, copy-writing crap, attempts to get on top of any list, not just Googles. There is nothing new in crying about noise. Kind of stupid really - and old in 2011 I think. I would never ever expect perfect results even when doing an advanced search. Did not do that when using Netscape on dial up either. Where does all that trust come from? I expect usable results for further research and that is what I get. How educated people can be so dumb I don't know. Or they are not but just want attention but must accept what is written! Google has not changed anything, just made it more clear how people act and through ads they indirectly encourage a certain way of shouting which is common in modern age. How they make their money.
If anyone is interested look up Jason Calacanis through thisweekin.com I am too lazy to wade through all those videos but he had a serie where people could call in and was encourged to kind of roast him, take him on. I saw one of those where a dude, also in SEO business (for big ISP company if I remember correctly), complained about Calacanis circus and said Google put a blind eye on bigger sites screweing around with adding content for no other purpose than getting attention, filling up index. His main complaint about Calacanis was the obvioius misuse of delivering "content". What Google in theory and by reading any sane SEO advise should punish they reward. Calacanis agreed to some extend but also made the point that he was recognized as SEO master no. 1. He also sort of agreed about Google having different policies towards different sites, but was more like "We all know that!!) - while not looking too unhappy with himself
Video is probably about 1 year old now.
Not solution but another amazing experience is when you see results pages as autoloading in 2+ columns. Suddenly you are no more victim to top 10, 20, 30 and can evaluate way better. Not thanks to Google but Firefox and Greasemonkey.
About the voting which really should be a user defined block list, the opposite of Google Custom Search but same way of thinking, look up Google Sidewiki - which has now changed in to a star/Chrome thingy (as well). They are not blind or stupid. Question is how to supply the tools in a way that does not hurt business and satisfy majority - for as much as they can bothered to use them.