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Wikipedia Posts Report on Effects of Banner Appearance on Donors

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mouser:
This is an interesting piece comparing how different appeals for donations (types of banners, etc.) have various degrees of success in Wikipedia fundraisers.

Useful information for anyone doing donationware services.

Since August, a team of dedicated staff members and volunteers has worked to develop the fundraiser for this year. We committed early to radical and full disclosure of all the data we had, in keeping with the spirit of the transparent nature of the Wikimedia movement. We quickly identified three major points in the donation process that were "levers" we could pull to optimize the process: banner messaging, banner design, and landing/donation pages.

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http://meta.wikimedia.org/wiki/Fundraising_2010/Banner_testing
http://meta.wikimedia.org/wiki/Fundraising_2010/What_we%27ve_learned_so_far





from http://waxy.org/links/

KynloStephen66515:
Wow, its amazing how simple yet effective those methods are.

There might be a few things you can learn from that mouser.

mouser:
We had a ton of fun with our Cody Thermometer Banner during our March 2009 fundraiser:
https://www.donationcoder.com/forum/index.php?topic=17249.msg154958#msg154958

sgtevmckay:
Indeed.

I remember threatening to let Cody have it if the Donations did not continue coming it.

It was an excellent time to be sure  :Thmbsup:

mouser:
Yeah it was fun! Maybe we should try to do the fundraisers every year, or would that kill the fun?

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