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Author Topic: Wikipedia Posts Report on Effects of Banner Appearance on Donors  (Read 3812 times)

mouser

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Wikipedia Posts Report on Effects of Banner Appearance on Donors
« on: November 16, 2010, 06:33:14 PM »
This is an interesting piece comparing how different appeals for donations (types of banners, etc.) have various degrees of success in Wikipedia fundraisers.

Useful information for anyone doing donationware services.

Quote
Since August, a team of dedicated staff members and volunteers has worked to develop the fundraiser for this year. We committed early to radical and full disclosure of all the data we had, in keeping with the spirit of the transparent nature of the Wikimedia movement. We quickly identified three major points in the donation process that were "levers" we could pull to optimize the process: banner messaging, banner design, and landing/donation pages.



from http://waxy.org/links/



Stephen66515

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Re: Wikipedia Posts Report on Effects of Banner Appearance on Donors
« Reply #1 on: November 16, 2010, 06:44:36 PM »
Wow, its amazing how simple yet effective those methods are.

There might be a few things you can learn from that mouser.

mouser

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Re: Wikipedia Posts Report on Effects of Banner Appearance on Donors
« Reply #2 on: November 16, 2010, 07:04:45 PM »
We had a ton of fun with our Cody Thermometer Banner during our March 2009 fundraiser:
http://www.donationc....msg154958#msg154958

sgtevmckay

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Re: Wikipedia Posts Report on Effects of Banner Appearance on Donors
« Reply #3 on: November 16, 2010, 07:08:16 PM »
Indeed.

I remember threatening to let Cody have it if the Donations did not continue coming it.

It was an excellent time to be sure  :Thmbsup:

mouser

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Re: Wikipedia Posts Report on Effects of Banner Appearance on Donors
« Reply #4 on: November 16, 2010, 07:12:29 PM »
Yeah it was fun! Maybe we should try to do the fundraisers every year, or would that kill the fun?

Stephen66515

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Re: Wikipedia Posts Report on Effects of Banner Appearance on Donors
« Reply #5 on: November 16, 2010, 08:03:27 PM »
Fundraisers with themes, and random gifts (electronic or physical, either way) are always great fun, even without the gifts and such, they are always brilliant if they are themed.

tomos

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Re: Wikipedia Posts Report on Effects of Banner Appearance on Donors
« Reply #6 on: November 18, 2010, 06:50:05 AM »
The thermometer banner was a great idea, it worked really well

This wikipedia banner got the most click-through rates (2.85%). I can see why - it's very strong, and the body page is usually graphically very 'weak'

wikipedia001.pngWikipedia Posts Report on Effects of Banner Appearance on Donors

the last fundraiser was fun, exciting even :)
I think once every two years would be a good average - or more importantly whenever needed.

edit/ I got that wikipedia page by clicking on random on the left there...
Tom
« Last Edit: November 18, 2010, 06:51:42 AM by tomos »

JavaJones

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Re: Wikipedia Posts Report on Effects of Banner Appearance on Donors
« Reply #7 on: November 19, 2010, 02:38:37 AM »
tomos, I agree, that's the least hideous picture of Jimmy Wales they've got. ;)

- Oshyan

Lindaxox

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Re: Wikipedia Posts Report on Effects of Banner Appearance on Donors
« Reply #8 on: December 03, 2010, 10:02:53 PM »
And also, we must remember that Wikipedia gives millions of people such a great service, for free, that it feels very natural to donate.
I am using it every day, I had no problem parting with 35 USD for all the value it is giving me.
L.