Well, I haven't heard anything about the game until reading that article (and some of the comments), but apparently it requires an internet connection because it's like an MMO or something:
Here's the thing though, Ubisoft does it for piracy, EA does it to keep track of your leveling experience and unlocks. Singleplayer (which is arguably more fun in co-op anyways) experience goes towards your Skirmish and Multiplayer leveling, and vice versa. It's actually a smart move since it's more persistent like a standard MMO and cuts down on people who hack to get level 20 and dominate level 3 folks, but of course people complain about the whole "online only".
Does it have SecuROM? No. Do people treat it as such? Yes.
It still sucks, but I guess people don't expect to be able to play World of Warcraft without an internet connection, do they?