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A person’s willingness to pay for something is directly related to the value they see in it. And like it or not, that value may be as fluffy as “a better life”. Or it may be something quite straight-forward that you just don’t realise. Either way, if you don’t charge correctly for that value, you lose.... So think about what you really are and what you should be charging for—make sure to purposefully price your service.... Freelancers: nine times out of ten, your clients value only your availability, flexibility and malleability, not your sweet Javascript skills. Price downwards accordingly.... Established agencies: nine times out of ten, your clients value your professionalism, reliability and prestige, not just the hours you bill. Price upwards accordingly.








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