Never mind that Cluetrain was about markets (and not marketing), this is funny
.To many web maniacs, a pivotal moment occurred 10 years ago when something called "The Cluetrain Manifesto" was published.
The Cluetrain Manifesto was a foundational document in the "conversationalist" school of marketing. It included "95 Theses" in the style of Martin Luther, meant as a denunciation of contemporary marketing and a clarion call to a new, idealized age of marketing enabled by digital communication.
The Cluetrain Manifesto's “95 Theses” was a smug and annoying document written in the voice of a petulant tenth-grader. Its vision somehow failed to foresee Facebook stalking, idiotic tweets, Viagra spam, or Ethiopian lotteries.
From a distance of 10 years, it seems even more ridiculous.