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Author Topic: [Humor]: Cluetrain gives way to the Cluefree Manifesto  (Read 1046 times)


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[Humor]: Cluetrain gives way to the Cluefree Manifesto
« on: December 31, 2009, 03:40:17 AM »
Never mind that Cluetrain was about markets (and not marketing), this is funny.

To many web maniacs, a pivotal moment occurred 10 years ago when something called "The Cluetrain Manifesto" was published.

The Cluetrain Manifesto was a foundational document in the "conversationalist" school of marketing. It included "95 Theses" in the style of Martin Luther, meant as a denunciation of contemporary marketing and a clarion call to a new, idealized age of marketing enabled by digital communication.

The Cluetrain Manifesto's “95 Theses” was a smug and annoying document written in the voice of a petulant tenth-grader. Its vision somehow failed to foresee Facebook stalking, idiotic tweets, Viagra spam, or Ethiopian lotteries.

From a distance of 10 years, it seems even more ridiculous.