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Wanted: Web Banner Maker (Between MS Word and Gimp-Inkscape)

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tinjaw:
My girlfriend designs web banners in MS Word and then doesn't understand why she can't output them in the sizes and formats that the webmasters want. She doesn't understand that you can't just start with a letter-sized document and draw a box (that isn't measured in pixels, but inches and isn't the right height to width ratio, etc.) and start designing away. I always have to end up reverse engineering it and redesigning it in Gimp or Inkscape or Paint.NET.

I am wondering if there is some software out there that is specifically focused on building web banners in the standard sizes and formats, and has an easy-to-use GUI. I do a web search and a million show up, but most just look like overpriced copies of Microsoft Paint and cost $50+ USD.

What I am looking for is something that doesn't have all the bells and whistles of a Photoshop/Gimp program (as those aren't needed for simple web banner design) but has things like built-in web banner sizes, measurements in pixels, text tools with things like drop-shadow, clipart tools, grid positioning system, alignment tools, defaults to transparent backgrounds, etc. The things you would use to build banners without worrying about fancy photo\image manipulation.

I am willing to pay money for something that hits the sweet spot. The less time I need to spend learning how to use it and reteach it to her, the better. The more is uses the same paradigms as Microsoft Office products, the better.

Thanks for your help in this. You folks always seem to find just what I need.

tinjaw:
So far the leading contender is Banner Maker Pro.

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tinjaw:
We have a winner!

I showed my girlfriend the video tutorials of Banner Maker Pro that show the basics and a few things she said were, "It looks soooo easy." and "It's made for idiots like me!".  :P

So based on that feedback I went ahead and made the purchase. I think it will be money well spent.

hamradio:
Also not for web banners but for buttons if you ever need it is something similar don't know how frequent it is updated tho...DeKnop.

They also have a css buttons program which I do not know how good it is...CSS-BuMa.

Paul Keith:
tinjaw, how profitable a business is banner making? (that is if you're a total newbie)

I guess I find it weird that someone would pay for a banner making app and would feel the payment justified.

I'm really ignorant of the subject but I guess I used to think that if you encounter such problems like these then it's sort of a hallmark of the artist's skill level.

Maybe I misunderstood and your girlfriend is really a top notch digital artist who just happens to not know how to measure and resize banners.

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