I think Wilders dude forgets to mention that a good part of "average" users also race around on torrent sites, rapidshare etc.
I know what he mean by average and he is spot on, but all he talk about depends entirely on user and usage, no fixed ideas of needs are relevant besides the obvious - a little AV perhaps. You can say more is better, you can say less is better.
98,64% vs. 98,56% is not really much of a difference between Avira free and Premium. I would not lose sleep over that. Free version updates once per day last I tried it. You can force them but not sure that will work. Servers often slow, they might not allow more than 1 update. Regarding scanner I think only difference is "extended antispyware" protection in paid version. What I remember from release notes when version 9 got out.
Actually one of the reasons I only used Avira license for a few months was because of a "useless" internet blocker
I understand why Malwarebytes have started with old as dust IP-blocking. Scanners can only do so much and malware makers are of course aware of limitations. What annoys me about Avira is program already have http scanner/blocker - they just dont use it properly. Such a tool must be fed continuously with fresh links. Not easy to test with just some sort of precision but if interested do it over a period of time, get rss-feed from the most updated sources with malware domains. Made me depressed so I uninstalled. Turn off browser filters or it becomes even more tiresome. Some months since I last did such sessions but not hard to take out AV. The success and must-have status of Malwarebytes and a few other tools show this already. Some areas have simply been neglected.
Innuendo, I think Avast has an official goal of giving everyone free antivirus protection. Not a problem but opportunity
Most other companies will either not have anything for free or limited in one way or another. But how to survive in this business? I think it is clever marketing. They might not really believe free is a goal to make money! but they realize that approach is their chance. Like when Microsoft throw almost free Office packages at students perhaps. Avast, Avast, Avast everywhere. Eventually it will pay off. Dont know but pretty sure Avast is 100% for free stuff, part of their business...